Despite the failure of his telephone fire phone, Amazon and performs a new push on the cheap electronics market, unlike its rival Apple has just launched new phones and high-end tablets.
“Today we make another step in our commitment to offering premium products at competitive prices,” said founder Jeff Bezos at the launch of the tablet Fire whose price is 50 dollars.
This low cost tablet of 18 centimeters, which operates with the latest version of Fire OS software based on Android, “offers a new standard in terms of what consumers have come to expect from a low cost tablet, “assured Jeff Bezos.
minimal margins?
Amazon has a reputation for selling its devices with minimal margins in order to retain customers and attract them in its ecosystem, with hope to catch up then with sales of online products (music, videos and other services). Its new tablet can even buy “six pack” 250 dollars, so with a free copy of the lot.
Amazon parallel refreshes its line of top performing tablets Fire HD high definition screens, with models from 20.5 cm to 149 cm and 25 dollars to 229 dollars, half the price of the latest iPads Apple equivalent format.
“The games have a lot of success”
In addition, Amazon announced updates to its streaming devices, plugging in a TV to are watching online video content offered by Amazon, but also competing services like Netflix, HBO and ShowTime. The new generation of TV box Fire and Fire HDMI TV Stick key will be particularly compatible with ultra high definition video (4K).
Amazon also responds to the latest version of Apple TV, presented last week, which put a lot of emphasis on video games with a special offer for players combining for 140 dollars last housing Fire TV, a joystick and two video games.
“Since the launch of the Amazon Fire TV last year, the games have been very successful with consumers. Today we are pleased to extend the opportunity to play on the Fire TV offering a new option, the Fire TV Gaming Edition, our customers and their families seeking affordable and quality games, “added the vice president of Amazon Peter Larsen.
The delivery of different tablet models is announced from September 30, and the TV products Fire for October.
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