After years of interrogations of users and the press, Facebook is preparing to test a kind of function “I do not like” ( “dislike” in English) balancing simple reaction “Like” to messages posted on the platform, announced Tuesday, September 15 its founder, Mark Zuckerberg .
“All moments are not good times” , has he said at a session of questions and answers headquarters of the company in Menlo Park, Calif.
“If you share something sad, like a refugee crisis that affects you, or if a family member has died, it may not be easy to “love” this post … I think it’s important to give people more options than simply loving it. “
Mark Zuckerberg had already mentioned in the past the creation of such a feature, which his group had long refused for fear of the negative comments multiply on the platform . The announcement yesterday that a precise team is already working there for some time and that a first test phase could open shortly, without elaborating.
The exact form that would take this function also remains unclear, Zuckerberg being content to say that Facebook does not want its users “share an important moment and then be lowered by a negative vote” . The button therefore may not be known as “I do not like.”
ideas Debate
The lack of a button this is a recurring motif critical of the social network. End of 2014, during a previous session of questions and answers, Zuckerberg had indicated – lip – Facebook “thought it” , however, said that after the establishment of a button “I do not like” was “not good for the world.”
He suggested that Facebook would find another means such button to enable users to share sad or serious times, the most important is not to discourage users to post anything, for fear of “dislike” .
Zuckerberg was then charged reluctant to promote the debate of ideas on its network, which has become, in the space of just over a decade, the largest aggregator of news articles and opinion worldwide. Yet in this very competitive ecosystem, the number of “like” often decides the fate of a paper.
If a function materializes Facebook “I do not like,” she will also convince brands – key players in the social network that has more than 90% of its revenue from advertising – not to be frightened by the possibility of being openly criticized on the platform, which has just passed the billion active users
Read also:. Facebook crossed the billion of users on a day
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