“We now conduct further progress in our commitment to offering premium products at competitive prices,” said the boss and founder of giant online distribution, Jeff Bezos.
Amazon has unveiled a new tablet particular, the price is set at $ 49.99 for a 7-inch screen (18 centimeters diagonal), and even a “six pack” less than 250 dollars (220 euros).
It is “a new benchmark in terms of what consumers are entitled to expect a cheap tablet,” assured Jeff Bezos.¨
Meanwhile, Amazon has refreshed its range Thursday larger tablets Fire HD high definition screens, with models of 20.5 cm to 149.99 dollars and 25 cm to 229.99 dollars, half the price of the latest Apple iPads equivalent format.
With these low prices, this series of products “could be a catalyst to stimulate the market,” said in a blog Tim Bajarin analyst, president of Creative Strategies.
He predicted “a lot of tablet sales for Amazon,” especially during the holiday season. The cheap particular model “will be an important tool to help them grow (subscription service) Amazon Prime and related services”. And in case of high demand, “it might even raise the global market for tablets of 10-15%,” he argues.
Less optimistic Bob O’Donnell at Technalysis warns that “the difficulties core on the market shelves are still there, “and that low prices alone will not solve the saturation of an increasing number of geographic areas
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Analysts consider unlikely the online dealer is the profit on new tablets.
Unlike Apple, resolutely upscale positioning, Amazon sells electronic devices with minimal margins. It seeks above all retain customers in its ecosystem, hoping to catch up then with sales of online products (music, videos and other services).
“Each unit is a bit of advertising,” says Roger Kay at Endpoint Technologies Associates. “They earn a lot of points for their innovations,” he notes, but “the strategy works only if they can turn those sales into profits, and they do not do it systematically.” Unlike
Apple is extremely profitable, Amazon is so only weakly. An attempt
raid last year in smartphones has resulted in a particularly painful failure: the fire phone now “unavailable”, has caused heavy losses to the group
Analysts estimate. however its Kindle e-readers and tablets, including Amazon does not disclose sales figures, are quite welcome.
The group is also positioned on the television market where, facing the offensive Apple announced it on Thursday presented updates of its flow viewing apparatus (streaming) plugging into TV.
Fire The new generation of TV box, which competes directly with Apple TV, and the key Fire Stick TV, more Chromecast compete with Google, is compatible with ultra high definition video ( 4K).
Both devices allow, like Apple TV, access to online video services Netflix, Hulu, or HBO.
But again, the prices are lower than the Apple brand: Fire the TV box with his remote control and voice recognition integration of virtual assistant Alexa –réponse Amazon Siri– is announced at 99.99 dollars, against a minimum of 149 dollars for the new Apple TV.
While the presentation of the latter was much focused on video games, Amazon also has a special offer for gamers, combining for 140 dollars last housing Fire TV, . joystick and two video games
Delivery of tablets is announced from September 30, and that of Fire TV Products For October
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