While Blackberry had managed to make a profit at the end of 2014, it fell into the red this year. In the second quarter, the group posted an adjusted loss of $ 66 million, for adjusted earnings of 490 million, against 916 million a year earlier.
The Canadian believes, however, be in line with its new strategy Service-oriented as this activity continues to grow. Its growth reached 19% in the period, including + 33% for licensing. For a year that this activity is increasing.
For several quarters, Blackberry unfolds its new strategy
which is to move away from the terminal market and stake everything on
business services, including the management and
Securing mobile fleets is illustrated in particular by redemptions, the latest is that of Good Technology.
BES platform is the heart of this strategy, it aims
the enterprise mobile control tower for issues
deployments (EMM), applications and security, all in one
approach now open to all OS, BYOD (even
if this trend is still marginal) and COPE (terminals
distributed by the company).
If services are a priority, the manufacturer retains activity in the terminals even if the references are and will be fewer. Still, BlackBerry has confirmed the launch of its first Android device, called Priv (codenamed Venice).
” We will launch a flagship in shaped sliding device, the Priv, which will run on the Android operating system, combining the best safety and productivity of the ecosystem and BlackBerry mobile applications available on the Android platform expansion. “can -on in a statement.
We currently evokes a 5.4 inch screen
QHD, 808 attended a Snapdragon processor 3GB of RAM and a sensor
18 megapixels.
Enough to confirm once again the new turn
Strategic taken by the manufacturer. “We only produce
secure phones and BlackBerry’s
the most secure phone, so if I can find a way
secure an Android smartphone, I also would produce “explained
there is little CEO, John Chen.
Remember that BlackBerry and Android have already
close: Canada opened the door to supporting green robot
part of
Android applications via the App Shop Amazon to strengthen
the attractiveness of its own OS with the mass market.
B2B side, one can also mention the recent Android for Work, or the agreement between the Canadian and Samsung to build Android tablets. Moreover, getting out a
Android terminal for BlackBerry is a way to demonstrate the
robustness and versatility of its platform BES12.
If the EMM market is now ultra
competitive, BlackBerry refers to succeed at the game
opening would be illustrated, reinforced with the existence of this
Android device. However at risk and cover their tracks
even lessen the attractiveness of existing and future terminals
as BB10. Moreover, the group does not bury its OS home and announces a major update (10.3.3) for March.
“We remain committed to BlackBerry 10 operating system, which provides Security at the forefront of the market and the benefits in terms of productivity. We will continue to develop and improve BlackBerry 10 and confirm our intention to deploy updates focused on improvements related to security and privacy, with 10.3.3 release scheduled to be available in March 2016, “the group.
Key figures: sales of mobile and smartphone
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