Facebook share to the onslaught of e-commerce. The social network announced Monday that it launched Marketplace, a platform dedicated to sales of particular to particular. Users wishing to separate a subject will have the opportunity to describe the product, or take a picture and put it online on this space, accessible via a tab in the application Facebook. For their part, buyers will be able to find the small ads that may be of interest in filtering their searches according to category, location, or price.
For the time being, the social network has not provided any rating system between users, as is often the case on these market places in a ” peer to peer “. “ Facebook does not facilitate the payment or delivery of the products on the Marketplace “, adds the group, in a statement, without providing further details. Which seems to indicate that he is confined to the role of a simple intermediary. Already available in the United States, Australia, the United Kingdom and in New Zealand on mobile (for users over 18 years of age), Marketplace will be deployed at the international level and on the Web in the next few months. To develop this market place, the group will be able to draw on the wealth of its fleet of monthly active users, which amounts today to 1.71 billion people. Facebook argues that the more than 450 million people are already, every month, on ” sales groups “.
thunderclap
The tropic of Facebook for e-commerce is nothing new. As of 2007, the group had launched a service quite similar and called… the ” MarketPlace “. But the young social network, which was blowing his third candle, had quickly had to beat a retreat, not making the weight in the face of Craigslist, a specialist in online classifieds in the United States. And then, at the beginning of the years 2010, everyone seemed to see it coming, the hour of the F-commerce ( name given to the trade that is done on Facebook and social networks in general, editor’s NOTE). But this channel has never confirmed his promises, and among the companies who have opened their “store” on Facebook, many are those who have very quickly closed. Some analysts did not hesitate, then, to speak of ” fail-trade “.
This time, however, Facebook arrived as a fifth world stock market capitalization ($ 367 billion), with the marketing power and financial that goes with it. And focus on the segment of the ” C to C “. However, the relationship of individual to individual is the very essence of the social network. “This is the perfect time to launch, there is a very strong demand for the exchange of goods and services between individuals. And the “C-to-C” e st a market segment where no other giant of the tech is not present, while traditional players like eBay or Craigslist are weak “, says Yves Marin, a consultant with the firm Wavestone (ex Kurt Salmon). The arrival of Facebook acts as a thunderclap to the two ” historic “, the same as for Gumtree, OfferUp or Leboncoin in France. Has Wall Street, action, eBay lost 2 % on Monday mid-day. When such a giant brainstorming of the little finger, the whole world trembles.
Nicolas Richaud, with Leïla Merchant, Les Echos
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