Smartphones Pixel : in the first stage of a new ambition for Google – ZDNet France

The new range of smartphones Pixel shows the new ambitions of Google. Even if it is HTC, which manufactures both smartphones, its name is nowhere to be found : the giant of Mountain View intends to show that it is handling (since the start of the design) and the two terminals are struck by its logo.

Google has shifted gear : if the Nexus were rather the middle of the market and aimed at the developer community (a niche market), the Pixel position themselves clearly in the top of the range with the firm intention to shake (a little) Apple or Samsung with a tropism general public. Besides, they will be sold by the national operators. The objective, therefore, is, with its terminals “window” to generate the volume, unlike the Nexus.

besides, according to preliminary estimates of analysts, this choice might be a carrier. By capitalizing on exclusive functions as an Assistant or on a photo sensor praised by critics, the firm may initiate a takeoff. According to Digital Reasearch, Google could sell between 3 million and 4 million Pixel before the end of the year, in a quarter.

It is still light years from an Apple or a Samsung, but it is much more than the Nexus, and Google would be directly in the list of challengers seriously. What to confirm its position as a manufacturer in its own right. And to reinforce this strategy, the Mountain View could follow the path laid by Apple, namely the control of end-to-end of its product.

Google could design its own processors-as Samsung and apple. Such an approach allows a better integration of hardware/software. Dave Burke, executive vice-president in charge of Android at Google, has told Bloomberg that more and more components will be developed by Google, which could include chips.

This choice would be a victim : Qualcomm, the founder and star of the smartphones which are beginning to suffer from this verticalization of the market. “It is a reality, there is an impact for us, but we must not forget that Qualcomm address a lot of customers. Moreover, our R&D allows you to be one step ahead. If Samsung believes that there is more value in using our product, it will. Finally, we must not forget our unique presence in the modem portion, therefore, there is no players purely vertical”, we explained that last June, Laurent Fournier, managing director of Qualcomm France.

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