phones Pixel from Google will be available in late October in the United States and in 2017 in France. – GOOGLE
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What, is this the “iPhone killer” ? First of all, hard not to be disappointed. Unveiled Tuesday, the Pixel, the first smartphone “made by Google” is not really not its design. The glass plate on the back does not help, especially on the black model. In spite of everything, with its materials, premiums and curves angular enjoyable, it is more attractive in hand than the pictures. But it bears a clear resemblance to the HTC A9 (this is normal, it is the taiwanese manufacturer that manufactures it by following the orders of Google), which was inspired itself a lot from the iPhone 6/7.

This is a no-brainer. For the past three years, the innovation hardware-scuff – readers such as fingerprint and loads quick set. But critics who focus on the aesthetics or the lack of tightness forget the most important element : the california company launched into the hardware to advance the software. His boss, Sundar Pichai, has said it loud and clear : “The next computer revolution will be played on artificial intelligence “. And on this ground, Apple may be worried about.

A wizard Google for each person

With the Pixel, Google wants to put the “smart” at the heart of its smartphone. The company has optimized the hardware for the Google Assistant to be able to intervene at any time with the understanding of the context of the query. Why not have given him a pet name, like Siri or Cortana ? Because ultimately, the giant of the Web is that it can be personalized for each user, which will one day be able to choose his voice, his personality or his level of humor, as Matthew McConaughey in Interstellar.

at present, it relies on the “knowledge graph” (base of knowledge) to Google, which has more than 70 billion facts. Increasingly, it tries to guess what it means to the user, instead of asking him a multitude of questions as Siri. Example : “Play that song of Shakira of Zootopia ” or ” Show me pictures of this paris landmark super high “. If the user agrees to give you full access to Google, the wizard learns as, for example, that an inhabitant of Miami, which poses a question on the Dolphins talking about the football team and not a Pinball machine.

The announced death of the “search box” and the business model of Google

Google sets still pretty much his assistant. On the Pixel, and the speaker is connected to Google Home, that comes to compete with the Amazon Echo, we communicate with him by voice. In the messaging app Allo, via text. What is emerging, it is the impending death of the ” seach box “, the ancestral field of research on which Google built its empire. Users no longer have to wait a dozen of links but the information or the exact answer to their query. This transition to a conversation with an artificial intelligence poses a real problem for Google : they are a threat to his empire advertising AdWords.

The company wants to bring it to Apple or Samsung and make its profits on the hardware that it manufactures ? Gartner analyst Brian Blau in doubt. According to him, even with the hardware home, it ” will continue to build on its broad ecosystem. “For the moment, it preserves the exclusivity of the wizard, but in the long term, the platform will be open to partners, which can be integrated in everyday objects. The verb “googling” will then say “seek” but ” to understand “.

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