The love story between Apple and China is no longer as passionate, and the manufacturer has to develop on other markets to ensure its growth on the long term. India could be the countries of this new romance ?
Tim Cook has said several times already. However, to achieve this, Apple must pass several hurdles, including regulatory. A first should be passed very soon through the production of iPhone in the country.
In a tv interview with CNBC-TV 18, the indian minister in charge of technologies, Priyank Kharge, announced that Apple would begin production in the indian State of Karnataka in the next three to four months.
the member of The government does not specify the terms of the agreement reached with Apple. According to Mashable, the requests of the firm were “without precedent”. It has, however, been in theory much to gain by establishing themselves in this market of 260 million smartphone users – but with a population of over a billion people.
For Counterpoint Research, the progress of Apple in the indian market is slow. On the whole the year 2016, the american manufacturer has passed 2.5 million iPhone in the country. The firm said that this is mainly for iPhone 7 – generation launched in the 4th quarter.
The firm of Cupertino is positioned in contrast to the first place on the premium segment ($ 450 and up) with 62% market share. This segment of the market is restricted, however.
The vast majority of smartphone buyers are likely to pay less than $ 150 to acquire a terminal. Chinese manufacturers, such as Vivo, Xiaomi, Lenovo and Oppo, therefore benefit more widely to the development of the indian market.
The potential of this market lies in the long term. Counterpoint recalls that it has recorded a growth of 18% in 2016, well above the global average estimated at 3%. The number of mobile users in India is estimated at 700 million, of which a majority of feature phone.
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