The caisse des dépôts et consignations, which manages the savings of the French, is ready to redeem units of Qwant. The French search engine, which presents itself as the anti-google, it now claims 32 million users in Europe and aims for 150 million by the end of the year. His motto is : the protection of personal data. On franceinfo, Marc Rees, editor-in-chief of the news website specialized in Next INpact is estimated that, if Qwant presents its tool as respectful of the private life, “the law of intelligence goes against this model.”
franceinfo : Qwant, this really is the anti-Google ?
Marc Rees : Yes, it has started to become a competitor to the hegemonic american search engine which is the lion’s share. When we say search engine, people think Google. The bet of Qwant is to be pushed on a creed : that of respect for private life. A search engine is a confidant, he knows everything a surfer : his sexuality, his illness, his hobbies, his political ideas, etc, It is a remote service, which is not open-source. We can only trust him, knowing that a violation of this guideline would be a sign of an industrial disaster for its future.
Absolutely nothing is stored on the search engine Qwant ?
The sensitive elements are not stored. On the computer of the user, there are no trackers that come to scrutinize his deeds and actions. When you do any search on a consumer good, you’re going to see magically appear advertisements related to these searches three days later because there is a relationship between all of these actors there. Qwant promises not to do it. It is this respect for privacy as a fundamental principle. It should be noted, however, that the act of intelligence goes against this model. It allows authorities to access the data collected.
Qwant can it really compete with Google ? This economic model is it viable ?
This sounds complicated because Google is a bulldozer. Qwant is still struggling to exist. He plays on the buzz. He put on this beautiful principle which is privacy. We can only encourage them to continue and develop still but it is a challenge monstrously difficult. In Europe, Google carries out almost 90% of the market share. In order to take financially, Qwant is based on the revenues and advertising on the shopping pages. The approach is, however, less successful than Google, which is a vacuum cleaner to personal data.
Qwant, the anti-Google that “respect for the privacy of internet users”, according to Mark Rees, the editor-in-chief of Nex INpact
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