The new series 7 of Philips as an entry point to 4K. – PHILIPS
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We stop the counters. The figures are warm and the day of reckoning has come. Gfk was today the balance of the property sales techniques in France for the year 2016. Observation : if the market takes color with a turnover increase of 2 % (15.5 billion euros), the results of the different families of products remain mixed.

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smartphones, which remain the largest sellers of electronic equipment in volumes. With 20.2 million handsets bought new by the French in the past year (compared to 2.9 million mobile classics), our inseparable companions, whose 5-inch screen is becoming the norm to see their markets stabilize. It is noteworthy, however : he would have sold 2 million smartphones to be refurbished in France, a trend that, according to the Gfk, ” could animate the market in 2017 “.

tvs, who will remain among the Experts of high-tech products of the most coveted in the past year. With a boom in sales of 30 %, not less than 6.5 million of the new screens that were lit in the homes. Quite an improvement, after four years of consecutive decline. But an upturn that is not of a miracle : the transition to HD channels at the beginning of April 2016 has conditioned him to only 1.4 million in purchases of tvs according to Gfk. 2017 should ring the end of the feast : the analysts believe that the French will buy 5.3 million flat-screens, of which 1.6 million 4K models.

>> also read : Tv 4K: what are the conditions to invest in a new screen?

sound bar, which see mechanically their sales climb 4% to $ 540.000 parts. Appeared a few years ago, they are becoming an increasingly in the salons, and are nine products of home cinema and purchased on ten. But according to the Gfk, the good figure is like a tree which hides the forest : without the explosion of tv sales, it would have been negative for the first time. Which Gfk advises manufacturers to sell in packs TV + sound bar to ” explode the sales of sound bar “.

wireless speakers, which confirms their attractiveness. With 2.9 million purchases (+14 %), these products are a favorite of the French. At least one home in five now has a wireless speaker in which the average price was $ 2016 for 82 euros. For its part, the hi-fi multiroom explodes his scores : with 260.000 sales (+27 %), it is also part of the good students of 2016.

Hi-Fi multi-room sees its sales jump by 27%. The Hi-Fi multi-room sees its sales jump by 27%. – SAMSUNG

You have loved action-cam, which are (almost) like a charm. Displaying be 740,000 sales (-2 %), they represent nine cameras sold on ten in France. And with the take-off of sales of cameras filming 360° (a total of 9,000 sales in France in the last quarter), the market of virtual reality seems promising. We bury the camcorder…

>> also read : Action-cam: What action camera for stunning images?

You have finally hit drones, whose sales soar : +50 % in 2016, equivalent to 410.000 critters flying. According to the Gfk, they could go into orbit in 2017 to reach 500.000 in sales and a turnover of 100 million euros.

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turntable, DVD/Blu-ray, which will sell less. Now under the helm of the million of annual sales (with 940.000 turntables sold in France in 2016), the DVD/Blu-ray players have decreased their purchases of 11 % in france. All is not lost, however, for the sector, according to the Gfk, who sees in the promises of the new decks UHD Blu-ray an opportunity. As well, the French would have purchased in 7,500 in the last quarter of 2016 (with an average price of 420 euros). Their sales should be tripled, or even quadrupled in 2017, according to the Gfk.

sales drives UHD Blu-ray could be multiplied by three or four in 2017. The sales of drives UHD Blu-ray could be multiplied by three or four in 2017. – PANASONIC

chains home cinema, which are also lagging behind : less than 100,000 coins have been sold in 2016. It is a blow to the market, which tumbles down from -30 % in volume.

compact cameras digital, who drink outright the cup, with sales in free fall : -22 % (or 1.2 million cameras). For the Gfk, everything suggests that the year 2017 will be the one where sales of compact cameras will fail under the one-million mark of units sold. Are side, the segment is said to be “interchangeable” (slr and hybrid) is not in his best form. With sales at half of 12 %, it hardly amounted to 360.000 acts of shopping. Therefore, according to the Gfk : the market of the photo in France in 2017 is expected to reach 1.3 million sales… only. Let’s hope that the compact experts recover the bar.

>> read also : Photo fair in 2016: The smartphone has he really buried the camera?

computer accessories, fade : -9 % of sales for the burners, -3% for ink jet printers, 5% for USB drives, -4 % by the storage devices or, more worryingly, -20 % for tablets… the figures are not generally good. Paradox : the market for PC saves for the second consecutive year and an increase in its sales ($ 3.9 million of machinery). Even more surprising : sales of notebook PCS to more than 600 euros are on the rise : they represent 47 % of the computers sold. The ultrabooks, which represent 22 % of notebook PCS sold, could partly explain this success.

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