Political and networks of social relations are sometimes disorders, as demonstrated in the us presidential election at the end of 2016. Facebook and Google had on this occasion been criticized for their algorithms favouring the viral spread of unverified information, and pledged to punish the advertising income of the sites, spreading disinformation and misinformation.
Monday, 6 February 2017, the two giants are changing their tune, announcing a partnership aimed at making the hunt for “fake news” not only in updating the rules of their engines… but by the solicitation of the editors and journalists, contributed in order to verify suspicious information. Called Crosscheck, the initiative is carried by First Draft, a start-up funded by Google’s News Lab. Presentation view from the News Impact Summit organised by the Global Editors Network (GEN), which involved participants in the project.
Fact checking participatory behind the scenes
After the United States, it is now the turn of Europe to enter into an election period to high voltage. A number of countries are expected ballots to be important in the coming months, as France and Germany, expressed concern today that a campaign of disinformation and the spread of hate speech on the internet and the social networks can have an impact on the outcome of the elections. In detail, if a user reports a mistaken information on the social networks and confirmed as such by at least two media partners after verification, the post will then display a pictogram indicating that the information is false.
CROWD SOURCING. The proposed solution aims to put the human intelligence in the machine in involving the news media. Collaborative, the arrangements put in place by Facebook and Google will improve the reporting by its users information that is potentially erroneous, and their verification by journalists through a partnership, for the moment, joined by 8 French media : AFP, BFMTV, The Express, France Media Monde, France Télévisions, Liberation, and The World and 20 Minutes. This is not the first foray of this type for Facebook, who was (briefly) hired in early 2016 of journalists to fact-check the section “news” hot of its american site, before putting an end to the experiment.
Combat the confirmation bias
CrossCheck slots and the no project Electionland, which has closely followed the counting of the ballot across the Atlantic with the assistance of major players such as Google or Propublica. It generalizes to Facebook the principle of the platform verification collaborative Check, already used to Electionland. Moreover, CrossCheck does not appeal to a single technology but several tools, some reintegrated into the fold of Google or Facebook : CrowdTangle, Spike, Google Trends, Hearken, Check, SAM, but also… The Décodex of the World, a database that lists more than 600 news sites and characterizes their reliability. The initiative also brings together an ecosystem of technically disparate in a unique solution that can interface with multiple editors. the “The media have lost the monopoly on information distribution, is now held by the social networks, recognizes Samuel Laurent, in charge of the Decoders in the World. in Designed in a very american freedom of expression, the latter are reluctant to censure.”
TRIBES. By may 2017, it will in any case learn from the lessons of the american election. “The people are not rational when they are angry,”, finds Jenni Sargent, director of operational First Draft and the bearer of the project CrossCheck. the “But social media allows people to behave in tribes. Cognitive mechanisms such as confirmation bias further reinforce this behavior : people do not read or share what is going in the direction of their own opinion, and misinformation travels much faster than the fact-checking.” life of the project ? the “At least until the end of the French election”. Hope that it continues beyond.
AFP
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