A document released on Friday, February 3 at Facebook IQ has shown how the social network could take advantage of the breaks with love for finding new customers.
A study conducted by the site in France, the netherlands, the United Kingdom, Poland, and the united arab Emirates and is particularly interested in users who have changed their status from “couples” to ” single “.
The result shows that broken hearts often spend more time on the social network to search for contacts, new interactions and even travel to change ideas.
based on the comments of Facebook, the new singles are more interested in travel and are looking for new activities.Advertisers can deliver ads that are adapted to this situation.
Facebook is also testing a new feature on its smartphone app, finding contacts that share the same interest. The purpose is also well to dating than to establish professional contacts.
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