Saturday, November 28, 2015

France: the computer pushed out of homes by smartphones and tablets? – ZDNet France

The largest annual study of Credoc was published in 2015. And this “barometer of digital”, as dubbed by Bercy, highlights the changes in the equipment of French. PC sales left suppose. It is therefore a confirmation.

Indeed, the report, “equipment” classic “household stalled in favor of tablets and smartphones.” In addition, the “decline is sharper for multi-computer equipment.”



The computer back, not the laptop

80 % of respondents reported French have a computer at home. While the rate remains very high, but it is down 2 points year on year. In 2014, the first decline had already found, but smaller (-1).


But most importantly, this decrease s’ accompanies and reflects a strong and steady growth of two other facilities, namely the smartphone (+12 points) and tablet (6). Thus, it is 58% of the French panel which are equipped with a smartphone and a tablet 35% – against 46% and 29% in 2014.

For the smartphone, the equipment rate still varies according to different criteria such as age and social class. But in 2015, says Credoc, the “strong evolution of access to the smartphone” concerns “virtually all social categories.” Younger and more graduates are nevertheless the most equipped.

Among the 18-24 year olds, 90% have a smartphone, against 79% for 25-39 years. And the penetration of these devices continue to grow. Because as far INSEE, three mobile phones are purchased in four smartphone. In addition, the 92% of French equipped with a telephone, 34% still hold a conventional mobile. The growth potential is there.


Some uses transposable on smartphone and tablet

With respect to the tablet, the average in France is 35%, but with significant variations from one population. Among the homes of 3 and 4 people, with children so the rate is between 46 and 50%. The adoption of smartphones and tablets she explains nevertheless the decline of the PC, laptop off (4)? For the study yes (at least partly) because “certain uses are substitutable with those of a computer.”

Another figure to be compared. In 2012, 50% of the population had only a computer, or smartphone or or tablet. In 2015, this proportion is only 22%. The PC is especially more unique access point to the Internet.

Moreover, most equipped smartphones and tablets are also those that connect most to the Internet ( 99-100% for those under 24 years). Further details: 90% of French in this age connect to the Internet from their phone (52% on average for the French with mobile). For email, it is 83%, and download applications 86%.

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