Google returns to its AMP project, presented to the public in early October. This project proposes a new open source standard principally directed at mobile users and promises significant gains in display speed of content hosted in this format. This technology, called HTML AMP by Google relies solely on open technologies, including JavaScript, and Google ensures that the use of this specific format allows an increase in page load speed mobile 15 to 85% compared to a conventional page.
Google is announcing that the format, available in open source, will be offered to users in the first months of the year 2016. In a blog post, Google also reviews partners came to join the project: not surprisingly, many media have joined the initiative including CBS, Slate or Al-Jazeera are thus part of the first contributors
But the media. not only to focus on the project, explains that Google analytics tool providers and advertisers are very interested in new tool from Google. In total, Google announced that over 4,500 developers have looked at the source code of the project, opened on Github, and more than 250 amendments were made to the project.
A project to watch then, and taking part in the great turning mobile Google is currently trying negotiating. After changes to its search algorithm in order to promote “mobile friendly” sites, Mountain View company had announced that it intends to stream mobile applications directly in the browser without forcing the user to download them to their device.
But on the foreheads of articles, Google is behind: Facebook has launched its technology Instant Articles, aimed more or less similar objectives to those pursued by Google and AMP, while Apple News, presented by Apple in the course of 2015, takes a similar approach.
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