Mmicrosoft is positioned to compete with the Mac Pro and iMac Apple with its first desktop computer, unveiled Wednesday, a high-end camera expensive, and designed more particularly for designers, artists and creative professionals.
The it group from the us has also announced an enhanced version of its notebook Surface Book and an update of its Windows operating system 10 through, among others, on the 3D.
The new desktop “Surface Studio” has a very large touch screen with high resolution of up to 28 inches wide (71 inches), that can tilt up to 20 degrees.
It can be used with a digital pen (Surface Pen), as well as with a small aluminum disk Surface (Dial) that sits on the s creen and can for example change the color with which we draw, without having to lift the stylus from the screen.
“We have really designed for professionals, it must transform the way we work, create, help produce. It is for you to immerse yourself in the content that you create,” said Panos Panay, vice-president in charge of devices at Microsoft, with the new PC at an event held in New York.
“It has the best screen, and it has the class”, he said.
These promises have a price: the Surface Studio, which is clearly positioned on the top of the range, is offered for pre-order in the online store of Microsoft at prices ranging from 2.999 $ 4.199 usd depending on configurations.
The unit will be shipped “limited quantity” during December, “with wider availability in early 2017,” said Microsoft.
The group has also presented on Wednesday a new version of its Surface Book i7, described by Panos Panay as “the lap top the most powerful that exists on the market”, with, among others, a battery capable of running for up to 16 hours.
It should be available from November with a base price of $ 2.399 million.
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“Even if the price of Surface Studio, does not make it public, the impact on the brand and the ecosystem of Microsoft and Windows will be of great value,” said Carolina Milanesi, an analyst at Creative, in a message on Twitter.
“Microsoft seems determined to defy the advance history of Apple among creative professionals, but it also relies on the creative element through a wide range of consumers and professionals”, has tried for his part Jan Dawson, analyst at Jackdaw Research.
It says that “the Studio is a high end PC that will be out of reach for the vast majority” of consumers, but Microsoft also introduces the creative aspects in other more accessible products.
The group has thus ann ounced for early 2017, a new update of its operating system Windows 10 (Windows 10 Creators Update”), which aims to the creation of three-dimensional, the scope of all.
It will include, among others, a 3D version of the classic software design “Paint”, and Microsoft has dangled the users the easy creation of 3D objects can also be scanned, printed or shared on social networks.
The new version of Windows will also be compatible with a new range of augmented reality glasses which are manufactured by partners such as HP, Dell, Lenovo, Asus and Acer, and will be marketed for just us $ 299.
“Although the products today are a good start, it takes a long time to change ingrained perceptions”, warns, however, Jan Dawson. “The sequence of the task and the culture in a lot of creative businesses are designed around Apple products, and it will not change overnight”.
all that apple has also scheduled an event this week: it has invited the press to a presentation of products Thursday, which is just waiting for a refresh of its range of Mac computers.
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