Since the announcement earlier this week of the end of the production and marketing of the Galaxy Note 7, Samsung is at the heart of a storm, a hurricane, which is expected to leave traces of deep and long-lasting.
Not only does the Korean giant will he have to recover and destroy, in the most ecologically possible, Note 7 products, but he’ll have to leave to the assault of a highly competitive marketplace and mature.
Samsung had hoped that by arriving a little earlier in his Note 7 would make the shadow of the iPhone 7. He will do nothing. According to The Korea Economic Daily, it is even the opposite. The last smarpthone Apple would be out of stock in South Korea…
anyway, here are seven figures to take the extent of the damage caused by the failure of the Note 7.
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2.5 million
This is the number of Galaxy Note 7, which have been recalled worldwide since the discovery of the serious security vulnerability affecting the last-born of the phablets running Samsung. Various experts, including those of Nomura, estimates that about 4 million Note 7 had been produced. Only in the United States, in mid-September, 92 cases of overheating of the battery were reported, including 26 indicating burns and 55 damage materials.
- $ 19 million
This is the number of units that Samsung planned to sell during the life cycle of its Galaxy Note 7, according to analysts from Credit Suisse, reports Reuters. This hole should be about $ 17 billion missing in terms of turnover.
- 3 billion
This is the amount of dollars that Samsung could wipe its net results after the fiasco that is the Galaxy Note 7, which also seemed destined for a bright future. The note is salty and does a priori not account for all delays that will cause the management of this crisis in the development of other products. Or some of the business decisions that could be taken. One thinks in particular of the new Gear S2 that could be sold as a bundle with the Note 7.
- $ 100
This is the amount of dollars that Samsung is ready to pay – in addition to a total debt – to users of Galaxy Note 7, the United States, so that they remain customers of the brand. It is, therefore, a consequent reduction that grants the Korean giant to not lose its regulars. It should be noted that Samsung also plans to give $ 25 to those who would like to go to the competition.
- 1 ban final
The us agency for air safety had already suspended the authorization to board to board a commercial flight if it was in possession of a Note 7. It is now the turn of the u.s. department of transportation to take a position. The phablet is now seen as a ” banned and dangerous “. It is therefore formally forbidden to fly with the phablet or ship them by plane. This makes without doubt not the recovery of the devices marketed.
Whatever it is the offenders could be subject to prosecution and a fine.
- 34%
This is the percentage of american users of the Samsung products that say they do not ever want to buy branded devices Korean. The most disturbing is that 81% of people surveyed had ever owned a Samsung smartphone or Android.
During our live weekly, we asked you, our readers, a similar question on trust in the brand. We obtained a percentage of response close to since you were 42% to indicate that they had less confidence in the Samsung products from now on.
A long-term job waiting for Samsung to regain the confidence of its customers. - 8, as S8
According to SamMobile, Samsung will go ahead with the forced march on the Galaxy S8. Its engineers are already in the process of developing its firmware, which allows the operation of the device and the operating system is running. On the other hand, Samsung doesn’t seem to want to rush and the next smartphone best seller is expected to arrive for the month of February next, as usual.
If these figures give a brief overview of the impact of this crisis on Samsung, other impacts are much more difficult to quantify. Thus, according to the daily newspaper Business Korea, the company should reconsider many of its plans and slow the pace of progress of some of its projects. Even the most remote of mobile telephony could suffer from this misadventure, including its plans for electric cars.
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