At Apple, the efforts are credited first on the iPhone, which you will recall are now not far from two-thirds of the turnover of the firm. To the point of abandon some another line of income : that of the Mac. In effect, the laptops of apple have not been renewed for several years but things should change on October 27, with the presentation of new products.
It was time. Some of the machines have not been refreshed for more than 4 years as pointed out by MacRumours :
- MacBook – 177 days
- iMac – 366 days
- Retina MacBook Pro – 513 days
- MacBook Air – 584 days
- Mac mini – 728 days
- Mac Pro – 1029 days
- and especially the MacBook Pro – 1584 days
This lack of renewal begins seriously to weigh on sales as the competition enters the segment of the hybrid, the single family of products to show growth in a market in decline. If the Mac has experienced increased sales in 2014 and 2015 (respectively, to 18.9 and 20.5 million units), the year 2016 promises to be much more difficult for Apple.
in The second quarter, Apple is one among the global giants has seen its sales decline sharply year on year. At the global level, the firm of Cupertino declined to 4.9% (4,55 million Macs). In the United States, where the builder passes for 41% of its Mac, the drop is more pronounced still : 9.3 per cent.
in The third quarter, it is even worse. Sales of Mac declined from 13.4% to 4.9 million units in a total market decline of 5.7%. Its market share shrinking by 0.6 percentage point to 7.2%. Apple underwent the second largest decline in the sector over the period.
therefore, We can say that a cycle is completed for Apple who now has to bounce back. The firm seems to be given the means of its ambitions, since the new MacBook, especially the MacBook Pro should be aware of a serious makeover.
According to Bloomberg, who had devoted an article to the future MacBook Pro last month, it will feature a slim design with a keyboard thinner with Oled display context. It should be enough to logically find of the USB ports-C, a fingerprint reader Touch ID, as well as the latest-generation graphics chip from AMD (Polaris).
The new MacBook Air could also the USB-C, the version 11 inches would disappear. In any case, Apple would have to abandon definitively the good old standard USB. One of the unknown factors regarding the presence or not of any new Intel processors "Kaby Lake" which seems unlikely if Apple has actually launched the production of these new models during the second quarter.
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key Figures : PC sales
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