Saturday, October 29, 2016

Why Twitter closed its sharing service of short videos Vine – The new yorker

C‘is soon to be over of a Vine and its small video sequences of a few seconds, often funny, ad Twitter. The service will definitely close “in the coming months”.

Launched in the beginning of 2013, Vine is an app by Twitter that hosts short videos of 6 seconds with hashtags and which rotate in a loop. These can be posted via social networks or sent to friends. Vine has mostly been a precursor to the phenomenon of sharing of very short videos, since taken over by other applications to start with Instagram, which is owned by Facebook.

With time, the application has tremendously evolved, adopting, for example, an instant messaging system or a tool remix audio, aiding the recovery of sounds already used by others.

Past fashion and while some creators have managed to get out of the lot, to the image of the Frenchman Jerome Jarre, and its 8.6 million subscribers, Vine has ever managed to compete with Instagram, which has perfectly negotiated the corner of the video (short sequences or cut into “stories”), but also Snapchat, which offers even more fancy with all its filters and remains the preferred choice for most young people. In a certain way Vine is also a victim of the popularity of animated Gifs, which are invading today the news feed of Twitter followers for a effectiveness also to be feared that the majority of the Vine.

ALes users will be able to download all their Vine if they wish to keep a trace. This announcement comes in the perfect storm for Twitter, which still haven’t been able to find a viable business model, fails to appeal to a potential buyer and must, in awaiting better days, remove many posts.

In terms of video, Twitter has always Periscope, a service streaming live video itself subject to stiff competition now with Facebook Live.

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