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C is the Flint Center in Cupertino where the headquarters of the firm at the apple under a sun fact that Tim Cook, the group’s CEO, made his presentation. Stars like rapper William or British comedian Stephen Fry have even made the trip. The presentation concluded with a concert by Irish band U2 took the opportunity to offer free his new album, the first in five years, to 500 million holders of iTunes, the online store of Apple account.
EXCEED STEVE JOBS
It must be said that the event was expected. The first iPhone came out here seven years now, the iPad, four years. Certainly the sales of the firm at the apple are doing well, but its growth, it is no longer what it was in 2011 and especially 2012.
The firm Apple therefore had to demonstrate its ability to innovate is intact, even three years after the death of Steve Jobs, the legendary founder, considered the source of all innovation.
In a departure from the usual presentation of numbers and statistics that usually precedes the ads, Tim Cook quickly unveiled the new iPhone. Highly anticipated, two new terminals, the “6″ and “6 more” to substantially larger than previous versions of screen sizes, were presented. The two new machines will be respectively 4.7 and 5.5 inches diagonally.
WATCH TO RAISE
But observers not really expecting the refrain of the new capabilities of the iPhone. They came to see a new product, the “more intimate” said Tim Cook, who is supposed to boost growth insolent group: its shows connected
It is. So one year after its biggest competitor Samsung Apple launched its shows connected, the Apple Watch. Touch, the new machine can, like watches competitors, show the SMS, calls, music, mapping applications and more. Not forgetting of course Siri, the voice assistant which allows the home control with voice.
downside, it only works if an iPhone (5 or above) is nearby, in the pocket of Users, for example). There currently is no release date has been provided, the group merely state that the watch would be available in 2015 from 349 dollars (269 euros).
“DISAPPOINTING”
Faced with the gradual saturation of the high-end market, the group of Cupertino now has this new product to sustain its growth. Problem, watches do not count today, according to Kantar World Panel, only 1% of sales of connected worldwide.
‘watches already on the market have card not because they satisfy either the necessary criteria: aesthetics, real value to the consumer and price, Apple has made him a nice watch at a reasonable price when you consider that of luxury watches “, insists Ms Milanesi .
Alexandre PeterC Exane BNP sees, meanwhile, a great opportunity to make the margin especially with interchangeable bracelets, fashion accessories.
“They like the iPhones, they came up with a product that already exists, but they showed the world how it should be, thus attracting more consumers techies “ enthuses Axel Droin, cabinet Eleven.
Only voila, even if it is a source of new lines, the watch can not be the locomotive that markets expected, according Paul Jackson Ovum.
“It’s expensive and it lacks a lot of details like battery life. There is also the fact that it was absolutely necessary to use an iPhone. It’s disappointing not to be able to use any one would do from time to time “ says the analyst.
” THEY mediocrity PAYPAL “
But Apple has more than one trick up his sleeve. In addition to the shows and new iPhones, the group has introduced contactless payment called “Apple Pay”. The firm intends to benefit the 500 million people who have an iTunes account and have therefore already filled their banking information.
Could this be the real relay awaited growth? Everything depends on the partners said Axelle Droin. “You have to see if NFC enabled devices or if walking all need new, in which case he will have to convince merchants to equip. Or who says they wish a second layer of samples? . The bank and that Apple “
M PeterC, he is more excited: ” They have old-hat Paypal “, he says . Remains to be seen how the “Apple pay” will spread in markets outside the United States. Investors will pay attention
See also:. Upsets the Apple universe of payments
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