Once again, Apple has not played the card of breaking for its innovations announced Tuesday at its much anticipated keynote. The “apple maniacs” say what they like, the iPhone 6 opts for continuity with a slightly revamped design (and succeeded) and technical specifications that align with the high-end competition, including in screen, photo sensor or processor.
iPhone 6 closely resembles that of the Nexus 4, launched in late 2012 …
We do not venture to questionable comparisons but one thing is
sure: Apple continues so, again, to lengthen the life cycle of its products while expanding even further its range that goes from 5c to 6 Plus
Transforming!. test m-payment and more
“Apple strengthens its catalog and puts in order to battle to attract new customers with a wider range and therefore a target wider. Group opens several new fronts, “said Ian Fogg IHS. Apple, who has never sought to volume, however, Samsung has clearly in sight. 6 More clearly meant Note 4 …
But this strategy would be insufficient if Apple did not continue to differentiate themselves by the services and content. What is the case today with new health, home automation, and especially with Apple Pay payment applications. “This is not to propose an NFC which incidentally has never been seen as an answer. But of a set that establishes the many synergies with TouchID, Passbook, Beacon, iTunes and 800 million accounts or even with iAd advertising ‘”, says Thomas Husson of Forrester.
” In the end, the possibilities are many, including those linked to analytics, home automation, the behavior of users, advertising, marketing. This is an overall experience that will be proposed, it will establish a friction between the digital and the physical, “says the analyst. It remains to find the concrete scenarios!
Again, Apple “does not invent anything new,” said Eden Zoller, an analyst at Ovum. “But Apple is certainly in the best position to transform testing of mobile payment because it will offer a payment technology but something quick, easy and fun.”
It is also necessary that the entire value chain is involved. If this is the case in the United States through partnerships with retail giants, this is not the case in Europe and France, where, paradoxically, the NFC is this besides Atlantic. To locate the path may be longer and more complex since it will start from scratch with banks, traders who are at the heart of the ecosystem. Without them there is no salvation for the NFC.
“Apple innovates rarely First, they optimize, they democratize”
But we must go a little far away. “The added value is the marketing orchestration, direction ‘lifestyle’ and not ‘geek’, the high degree of customization and many value-added services such as Siri, trackers and the ability to pay with NFC in . The Apple idea is to deport certain interactions made with the smartphone, on the watch, so less complex. And that the others do not know how to do, “explains Thomas Husson of Forrester.
“Apple innovates rarely First, they optimize, they democratized and more, with this show, they have the installed base of 200 million iPhone owners 5 / 5s / 5c,” he continues.
As with the MP3 player reinvented the iPod or iPhone reinvented the smartphone, Apple could reinvent what already embryonic market despite competition is already fierce.
“Apple will reset the market the wearable and will make 2015 the year zero for these products,” even predicted Ian Fogg IHS. However, Apple could be penalized by the price of her baby (399 dollars), well above the average, the operating time (we do not know) and a late start. It must indeed create experiences with partners but had mostly reassure markets about the ability of Apple to announce “finally” something new …
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