The group holds its conference in Cupertino returned Tuesday. A presentation which are generally unveiled its latest products. Focus on the characteristics of 27 keynotes that have taken place since the introduction of the first iPhone in January 2007
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The iPhone 6 must only be presented Tuesday night but already it identifies several days of queues outside Apple stores in the United States. The long-awaited keynote this could also be an opportunity for the firm at the apple to present his shows connected – which could be called the iWatch and emerge in 2015 – so that analysts and investors are hoping to see happen ” The Next Big Thing “Apple, seven years after the launch of the first iPhone and four years after that of the iPad. Meanwhile, a focus on the features of Apple keynotes of the past 7 years, through the American site “Quartz”.
28th edition in seven years and a half
Ever since Steve Jobs unveiled the first iPhone January 9, 2007, 26 keynotes organized by Apple have succeeded in this event. This Tuesday will be the 28th in seven years and a half.
Speakers: quasi-monologue teamwork
When Steve Jobs introduced the first iPhone Apple boss spoke for over 90 minutes, making only thin breaks for handing over to others, such as Eric Schmidt, CEO of Google, also a member of Apple’s board of directors.
In June 2008 and January 2010 – which were revealed in the order the iPhone 3G and the iPad – taking his words were shorter and more interrupted by interventions other participants who then had more time to speak. Here one thinks marketing vice president of Apple, Phil Schiller, Scott or Fortstall, Apple’s former senior vice president between 2007 and 2012
Since is at the helm, Tim Cook has imposed a different style. Its operations are spread, on average, less than 20 minutes, and therefore gives further pride to stakeholders.
Average length: 88 minutes
In the past 27 editions, the average time was a keynote of one hour and 28 minutes.
Time to wait before Apple unveils new iPhone
For the iPhone 3GS, it was better be patient. This model was presented at the end of an hour and 42 minutes in 2009, only its predecessor, the iPhone 3G can compete since it was unveiled after an hour and 25 minutes in 2008
For the latest models, Apple shortened the suspense much faster since the iPhone 5, the iPhone and the iPhone 5S 5C respectively were presented after 12 minutes, 22 minutes and 33 minutes presentation. On average, Apple puts a little more than 45 minutes before starting to talk about a new iPhone.
The place
According to the American site “Business Insider,” the keynote of September 9 could occur in the Flint Center – the group headquarters in Cupertino, California – mythical place for the firm at the apple because that’s where the first Macintosh was introduced in 1984 in the group, there are just 30 years old, or iMac in 1998 The place has just been renovated.
In recent years, Apple’s presentations were usually held at the Yerba Buena Center San Francisco. A sign that an announcement will be made size? The answer Tuesday.
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Nicolas Richaud
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