The conference “F8″ brings together for two days, today and tomorrow, thousands of developers and ecosystem partners Facebook in San Francisco. Like every year, it is the scene of significant announcements for the platform.
This year, one of the big announcements of Mark Zuckerberg keynote opening relates Facebook Messenger, the communication tool instant social network.
Facebook has certainly bought Whastapp there about a year, the company remains innovative in the industry today with a significant change in Messenger, which remains among the most growth in Palo Alto giant product and countdown time about 600 million monthly active users.
Today, Facebook announced that Messenger was going to be enriched with a platform for dedicated applications to go further into the experience of communication between “friends”.
The library at launch, 40 applications and competes in a niche especially since the time era is as much to facilitate the exchange of new types of content (customized short videos, animated gifs, photo montages) than to create new types of uses, especially in e-commerce and personalized customer relationship.
In terms of outstanding examples of relevance include, for example, integration Giphy (to exchange animated Gif offered by the site), ESPN, which offers a library of sporting activities to share (for example, the actions and goals of a football match), or Everlane, shop online clothing that allows monitoring of a delivery via Facebook Messenger and uses this database to ensure appropriate, personalized customer service, and even additional purchase.
Obviously open to developers, the platform of application of Facebook Messenger is a huge opportunity for Facebook to create the binder between its services (especially with his main application of social network), but also to make it particularly attractive for young users whose uses on competing platforms (Snapchat particular) are centered around sharing rich content / edited / remixed.
Facebook Messenger applications already available in the target cell evolve. Here it is a question of “Lol” to “Cool” from “WTF” in short, all that young Internet plebiscite Furthermore, all in a robust and fully integrated into the platform architecture. It will be very interesting to study whether this innovation allows Facebook to slow the “aging” of its user base, and increase the engagement of the bracket 13-18.
The Another consequence interesting to observe will be around applications derived from conventional mail. If everyone agrees that the email has grown old but still strong as indispensable, just look at initiatives like Google Inbox (the application that is supposed to eventually replace Gmail) to understand how can change this old tool like the World Wide Web. It is no longer only to limit spam and filter out fraudulent mails but especially to enhance the experience of your digital life everyday by assisting you on your concert reservations, shopping online, your vacation rentals etc. An approach that embodies the mantra “People First” dear to Mark Zuckerberg.
The conference F8 continues until tomorrow and offers a varied agenda and Many interventions available livestream.
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