With 100 million users from November, Messenger is the application of the group that has the highest growth noted Wednesday boss-founder of Facebook, Mark Zuckerberg, at the opening of the conference Annual Developer (F8).
Mail a “ the potential to become a very powerful means of communication ,” he said before more than 2,500 participants.
Facebook has recently introduced new features to enhance Messenger including a service to send money to his family due to start in the coming months in the United States.
However, it goes to the next level with the launch Wednesday of a platform for outside developers to create applications that integrate with Messenger.
Facebook has already parallel Wednesday over 40 new applications for integrating the conversation on Messenger animated images (GIFs), videos, audio clips …
– seduce merchants –
David Marcus, vice president in charge of Facebook messaging services, has introduced a new tool especially designed to appeal to online marketers by promising simplified exchanges with their customers.
It allows you to send an order confirmation via email Messenger rather than as is generally the case.
This creates a single chat thread between the merchant and his client Messenger, which can then be added notifications when the parcel is sent, or for information following the advance of shipment.
The customer can for its part, with a simple answer through the same channel, change the order, contact the service following sale if the product received is not satisfactory …
“ We make Messenger a place where you can easily communicate with companies of interest, in addition to people who interest us ,” said Mark Zuckerberg.
“ We can now interact directly with the trader ,” and immediately “ knows who I am, he knows what I bought ” , said Mr. Marcus.
This is not the first attempt to seduce Facebook traders since the group itself is testing a button “ buy ” to directly shop from a network page.
Wednesday’s announcements confirm the same time the desire to create, in the words of Mark Zuckerberg, “ a family of world-class applications ” around the social network in 1.39 billion members, also including another messaging WhatsApp (700 million users), or photo sharing service Instagram (300 million).
By giving more scope to Messenger, Facebook also gives it a better chance to compete with rivals like Snapchat services, including messages that self-destruct seduce many teenagers.
– Video –
Mark Zuckerberg also recalled to the developers that the video should be in five years the preferred content shared on Facebook, after Text at the beginning of the service and the photos today.
Meanwhile, the group launched at the conference a new tool to easily integrate third-party websites on a public video posted on the social network, which seems to target a niche rather far dominated by YouTube, owned by Google.
“ People can now watch videos and interact with Facebook from anywhere on the Internet “, argued a group leader, Deborah Liu, adding that the Huffington Post was one of the partners testing this new feature.
Facebook also announced, among others, the next movies arrival “ spherical ” 360 degrees in its news feed, but also tools for developers better analyze how people use their applications, or to design applications in connection with the connected objects more popular.
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