Snapchat ? It’s n 2014. For a month, a new war has opened on the live video front. Meerkat chopping first and has become the attraction of the SXSW festival in Austin. Thursday, Twitter responded by leaving Periscope, redeemed emergency he has 15 days to more than 100 million. And if the live streaming services were not lacking (Ustream, Livestream, Twitch), we pass by the staff and the individual. Here’s the video at the time of Selfie and crowdsource journalism
Availability. IOS only. As or Instagram Vine at the time, and Meerkat Periscope rely on a limited release on iOS. An Android version will arrive one day, but it will probably take several weeks or even months, especially for Meerkat, developed by Ben Rubin and a small team of ten people of his startup Life on Air.
The principle: Two different philosophies. The basic principle is the same: in one click, you post what you are doing or what you see. Of the two, Meerkat is the most basic, but also better defined: a stream is available only online and is visible to all. Periscope, conversely, has a feature of replay for 24 hours and a customized sharing. Both can be used for hot events (a concert at SXSW, the fire in Manhattan etc.) but Meerkat seems mostly rely on the “FOMO” (“Fear of missing out,” or “fear of missing “) while Periscope already offers a more complex communication infrastructure.
The integration with Twitter. It’s not very fair play, Periscope has the advantage of playing at home. Twitter has blocked access to certain portions Meerkat its social graph, including sending automatic tweets to announce a release. Irony of the case, this defensive gesture enabled Meerkat buzzer at SXSW. Periscope, he is overall better finished and more ergonomic, but his incessant notifications already riled up. So much so that Twitter has temporarily disabled them.
Users. Meerkat took the avanec and surpassed 300,000 users. But Periscope pierces fast and is already in the top 50 of the charts iOS, according AppAnnie.
The stars, brands and politics. Hollywood, choose your camp. Jimmy Fallon, Madonna, Snoop Dog and Ashton Kutcher have already developed “meerkating”. Periscope responded with astronaut Chris Hadfield, Aaron Paul and Arnold Schwarzenegger. Red Bull, Mountain Dew, Spotify … Many brands are experimenting with one another. The White House, it has already granted an interview to NBC via merkat. The two services that allow anyone with a smartphone to relay a live event, may well shake up the US presidential campaign
The Verdict:. There is room for both. The videos Instagram did not kill Vine and Slingshot, Facebook, does not tremble Snapchat. Periscope can rely on the machine but Meerkat Twitter has managed to impose a strong concept and raise $ 12 million. Meerkat has its mascot (a meerkat, not a lemur, be careful) and Periscope, small hearts. According to Brian Blau, an analyst at Gartner, by 2017, “self live broadcasting” will be the new Selfie. According to him, it is too early to predict who will win but one thing is sure: the clones will multiply
& gt; & gt;. Visiting the local 20 Minutes with Periscope
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