Orange forge ahead. After the tunnel caused by the groundswell of Free Mobile, which led to a massive price drop in mobile, the incumbent declares today in battle with financial goals and achieved a new strategy. The latter, called # Essentiels2020 has been detailed in a presentation at the Grand Palais on Tuesday
The watchwords are clear. put the customer the center of the strategy , return to growth, investing heavily in infrastructure. “This is to connect everyone to what is essential to it. Technology is no longer leave to distribute products but customer requests. We no longer promises of technology but a service end-to-end. It is a real prism change, “proclaimed Stéphane Richard in the middle of the scene.
The p-dg is very lyrical, promising its customers “incomparable and surprising experience, create enchantment with new uses.” Just that. But if the speech is not new, it is accompanied by actions
Objective:. Triple the average flow of customers
To achieve these highly laudable goals, the operator History will naturally and primarily capitalize on its main strength: its networks. “What matters is the perceived quality,” insists Stéphane Richard announced that no less than € 15 billion investment 5 years especially in the ultra-fast broadband (4.5 billion) and mobile (5000000000). In 2016, 2017, these expenditures account for over 16% of annual revenue.
Through a new customer relationship tool called CEM (Customer Experience Management), the operator intends to optimize its network and better identify malfunctions. By 2018, it is triple the average flow of customers, the operator promises. The optimization will have a role to play, but most go through deployments, including FTTH.
“We will exceed the footprint of the cable in number of households covered, it is 12 million taken in 2018 and 20 million in 2022 against 3.6 million in 2014, “promises the p-dg. The challenge is financial: as Numericable, Orange believes that value creation will be through the very high speed and it is already the case with an average monthly revenue per user (ARPU) 5 euros higher than ADSL. The objective is to move to 7 euros. Fiber is also a loyalty vector, insists Stéphane Richard
However, no false promises. fiber will not be deployed everywhere . If the operator is 100% coverage in very dense and moderately dense areas, 2018-2022 horizon, it is much more reserved for sparsely populated areas. In the past, it is a technology mix that will be proposed, combining fiber and VDSL2 but especially satellite. The community will enjoy.
To accompany these new uses, Orange finally propose a new box next year. It must be said that competition with new active cases at Free and Bouygues Telecom. SFR his side takes up the box Numericable fiber. This new box will be presented before the end of the year, says Stéphane Richard.
Mobile Banking in France and Internet
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In mobile, Orange will naturally insist in 4G with will cover 95% of its European markets in 2018 and attacking Africa. The idea is also to improve the quality of service by running voice over Wi-Fi to improve indoor coverage, as the project “uninterruptible my city.”
The operator also promises 100% 4G coverage in the TGV and 100% of 3G / 4G in the Paris Metro . Without giving a specific timetable nonetheless …
infrastructure side, the operator intends to complete its transition any IP and network virtualization features that allow it to generate substantial savings. Orange does not count because halt its savings plan. € 3 billion between 2015 and 2018
To return to growth, the group also put on new services, including ‘s Internet of Things and mobile-banking already deployed in Africa. The group plans even launched a mobile banking in France next year. The side of the IoT, Orange believes that its central place in the network will make him enjoy the windfall.
The goal is bold: the new services will generate 1 billion of additional income in 2018, which will display a turnover higher than 2014.
Finally, the company is also at the heart of the strategy with the ambition to accompany the famous digital transformation , “from SMEs to large accounts” said Stéphane Richard. The group is 10 points higher market share in the IT integration of 2020 via Orange Business Services companies.
This is to be the “leader of mobility in the workplace,” especially, but also multi-national security.
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