No doubt: Facebook Messenger wants to do more than just messaging application, and bring, as Chinese giant WeChat, to become a platform of choice for e-commerce sites . With 600 million users, Messenger has indeed a strike force which should appeal to businesses.
Facebook took the F8 conference, held in San Francisco in front of 2,500 developers Wednesday to affirm its commitment to Messenger platform for all types of communications. Mark Zuckerberg has announced that Facebook Messenger is an open platform for developers, who can all add their own functions. Third party applications can thus now be installed directly in Messenger so that their contents are displayed directly. 40 partners have already been announced at the launch. Users will be able to send animated gifs or clips directly on the application, for example, as already allow the popular Chinese applications WeChat and Line.
Businesses on Messenger
Most of all, David Marcus, debauched home Paypal there six months and now vice president in charge of Facebook messaging services, has unveiled a new tool designed for e-tailers. Businesses are baptized Messenger, you can send an order confirmation via Messenger rather than go through the mailbox and then notify the shipment of the order. The customer will also answer, modify the order or contact customer service directly via Messenger. All exchanges will be collected in a single thread.
“Because it is authenticated, the company knows who the customer is and can offer a less impersonal service,” said Marcus. “We make Messenger a place where you can easily communicate with companies of interest, in addition to people who interest us,” said Mark Zuckerberg. Facebook announced the first two partnerships with Everlane clothing site and private sales site Zulily.
Facebook also recently introduced a feature to send money to his friends on Messenger, which will be launched in the coming months in the United States. With 100 million users from November, Messenger is the application of the group that has the highest growth, Facebook intends to capitalize on its popularity.
Especially since Facebook generally sees mobile usage explode on its applications: nearly a billion Facebook users visited each month on the social network from their smartphones since the start of the year, up 15.2% from 2014, according to eMarketer. By 2013, 75% of Facebook users should regularly access the social network from their mobile. In 2014, mobile advertising accounted for 64.5% of advertising revenue from Facebook, up 45% from 2013. According to eMarketer, the proportion is expected to rise 71% in 2015.
defy Facebook Youtube with new video features
Facebook has finally launched a new tool for integrating third on websites posted a video on Facebook public, as is already easily with Youtube videos. Facebook also announced the arrival of 360 videos, from elsewhere to be launched by its competitor, a subsidiary of Google.
Finally, concerning the advertising component, Facebook announced the opening its SSP LiveRail solution to mobile and display (Read: “ LiveRail opens the mobile and display ” of 25/03/15). In 2014, 17.4% of 42.63 billion dollars in the mobile advertising market has been invested on Facebook, according to eMarketer, against 16.4% in 2013. Google, he received 38.2 % of investments, but recorded a lower growth than the rest of the market (share was 46% in 2013).
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