Fleur Pellerin draws a charter to deprive pirate sites of … – ITespresso.fr

This is an initiative that should bring smiles to the beneficiaries and their representatives: led by Fleur Pellerin , the Minister of Culture and Communication, a charter of good practices in the ad for the respect of copyright and related rights was signed on March 23 between advertising professionals and advertisers. *

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Purpose confessed. Touch the portfolio sites dedicated to piracy of content (music, movies, books, …) by cutting by cutting the tap revenue from advertising

In January, Flower Pellerin had told Julien Neutrals, Special Adviser to the President of the National Centre for Cinema and the Moving Image (CNC), a mission to create a charter of advertising people to get serious advertising revenue undermined Sites (streaming sites, direct download or SEO) by providing Internet users with pirated content.

This charter therefore to function “dry, futures, financial resources pirate sites “ specifies the Minister of Culture in a statement.

Will and implemented ” concrete commitments “ as” the sharing of information to identify rogue sites “ and ” continuing awareness and education efforts against illicit activities offered by some sites. “

Furthermore, the signatories of this charter undertake in a second time, “establish a joint governance to make sustainable and dynamic process.”

But Fleur Pellerin not stop there to undermine hacking sites. She hopes to soon introduce “a working consultation” with professional online payment and start a “reflection for establishing effective and simple technological tools for reporting and removal works “.

* The signatories of the Charter:
– advertisers represented by the UDA, media agencies represented by the UDECAM, advertising agencies represented by the SRI and Digital Communication actors represented by the IAB
– the beneficiaries, ALPA, the SNE, SELL, the SNJV, SACEM, SCPP and SPPF, which are thus committed to continue their advocacy, education and prevention against illegal activities

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