Twitter launches Periscope, its response to Meerkat – JDN

A two match is emerging in the field of broadcast video live from their smartphone.

While its competitor, Meerkat, was on everyone’s lips and all smartphones participants from the general technological rout, SXSW, Periscope has announced the official launch of its application for video streaming. If Meerkat has primacy of the hearing and has already attracted more than 150,000 users, Periscope can count on him an ally of choice, Twitter, he joined the fold there almost 2 months. Both offer anyway exactly the same service: broadcast live and from their smartphone, video continues its Twitter followers

The mechanics are a cinch.. Just press a button to post on Twitter a link to the live video taken from the smartphone. The users can interact directly from the video by commenting or sharing. A now used primarily serve to flatter the egos of each other, with live not always very interesting, but that detect many promises of live journalism and brand communication, with the possibility for the latter to provide cool content to their community.

Even as the restriction of the integration to Twitter Meerkat caused quite a stir it a few weeks ago, Twitter granting a involuntary spotlight at the same time, Persicope hopes to stand out by offering a much more successful user experience. Its founder, Keyvon Beykpour and claims a much lower latency and a feature that is currently unique in offering: a mechanical notification sent to subscribers when the broadcast begins. A real plus. Especially as Periscope, unlike Meerkat, allows users to import their contacts from Twitter.

The part appears, as such, far from over for Meerkat. Twitter has shown in the past that he had no qualms about sabotaging the integration of a third party service to its ecosystem. Twitpic and Instagram can attest. Meerkat does not admit defeat so far. The application has just finished raising $ 12 million in funding led by Greylock Partners and auctioned by weight of support including actor Jared Leto, Universal Music Group, WME and CAA Ventures, talent agency located in the very middle of the music and Holywood. The transaction values ​​Meerkat nearly 52 million Its success, however, seems conditioned by its ability to overcome the hearing of Twitter. Facebook, WhatsApp and Instagram may be allies in this perspective all found.