Google held Thursday, May 28 its major annual keynote for developers, the famous Google I / O. The opportunity for the Mountain View giant to present its innovations to 6,000 developers attending the Moscone Center, San Francisco . And they were many, on paper anyway: the new operating system (Android M), new contactless payment system (Android Pay), a new platform for connected objects (Brillo project), new photo application (Google Photos ), digital recognition for endpoint security, artificial intelligence enhanced with Google Now … So many innovations that shape the future of Android, with a backdrop of war with the rival, Apple.
Arnaud Dupuis, cofounder of GenyMobile, a French start-up based in San Francisco , and specializing in mobile and connected objects, an update on major announcements and depth decrypts the message delivered yesterday by Google
1. – A Keynote which is not exceptional
“I did not find this gigantic keynote in terms of innovations But one of the points of interest is the sentence Dave Burke, vice president of Google:. ‘The important thing is the details’ And this. perspective then, it is engaged in the ecosystem of Google. ” There is a lot of work on the bottom of the Android system, with a return to basics and improved system thoroughly. With a moving background to make essential Android. Google does not try to seduce those who are able to queue to buy the first day of sale device. He has the desire to offer a good experience Android on all devices, including those that are 100 dollars in emerging markets “
2 -. A billion users
There has been much discussion of the critical threshold of one billion users. In 2014, the keynote billion evoked the activation devices. This Thursday, there has been a subtlety since we now talking about a billion active users. This makes a big difference. ” According Pinchai Sundar, the senior vice president responsible for the products, “i s are 4,000 different Android devices on the market, manufactured by more than 400 manufacturers and distributed by over 500 operators.”
3 – The important thing is the ecosystem
“This is the second very important point What has struck me is that. Google is no longer in the same communication than last year. So far that great leaders are Google and Apple have focused on creating their own ecosystem for their own technology. And there, almost all Google upgrades were announced on Android and iOS This is a big declaration of war The message is very clear.. ‘we improve our tools but we just hit on your users by promoting crossplatform by downloading our APIs and SDKs your developers ‘, like advertised Cloud Messaging “. Of the many tools advertised for developers, the vast majority are available on the two competing operating systems.
. 4 – Enhanced security
“Users install an average of thirty applications on their smartphone Now they are few to look what are the required permissions. And that’s the whole problem with a system invented by engineers and understood only by them. I am not sure that all users understand the stakes of the information requested when installing an application. And precisely on this point, Google improves things by not requesting more permissions to install but when the app requests access for the first time. This simplification of the system, c is good for developers. But what I remember is that permissions as internet access have disappeared, which manages Google’s business since it takes such access for advertising … Another notable point, fingerprints will be better managed by Android M via a unified center that no longer depend on each manufacturer as is currently the case. This will allow the democratization of this technology for developers “
. 5 – The company, conspicuously absent
“The enormous absent from this keynote is now. And that is what makes the difference with that of Apple. Where is the company’s strategy of Google? Where are the Google Android for Work and for Work? The message is that for Google, this is not a priority “
6 -. Apple, the enemy to shoot
“What we feel in Silicon Valley is that Google has an enemy to be defeated: Apple. This was particularly evident on Thursday and not of extreme delicacy. In Google Pay image. The Mountain View company Google Wallet improves with this new contactless payment service more secure and integrated. For each transaction, a virtual adapter is created and its number changes each time. Overall, Google responded point by point to the previous Apple keynote. It is a strategy that can be simplistic. If Larry Page, Sergey Brin and Eric Schmidt have a real vision in the very long term, I fear that others in the group did not do yet. Hence the response of tit for tat …. There was this thinking that often comes in Silicon Valley: ‘Google is becoming Microsoft and former Microsoft becomes the old Google’. Clearly where Satya Nadella managed to put innovation at the heart of Microsoft, Google can give the impression of a rut and become the Microsoft of the years Ballmer. “To think …
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