“We have to go public, we plan to do,” assured Evan Spiegel, co-founder of the application, to exchange photos and videos ephemeral, now valued at between 15 and 19 billion.
Snapchat is ready to take a new course. Valued between 15 and 19 billion, the designer of the ephemeral group messaging application wants to soon pass by the Exchange box. “We have to go public, we plan to do,” Evan Spiegel said the Code conference in California, reports AFP.
“An IPO is really important,” said co-founder, according to a live blog from the conference, without specifying by when or if the application will choose the Nasdaq or the New York Stock Exchange. Today is part Snapchat startups with the biggest recovery in the world with Uber (nearly 40 billion), Xiaomi (45 billion), or Airbnb (13 billion) and Pinterest (11 billion).
Riding on the boom of the mobile, the application has experienced a meteoric rise, whereas it was launched there are less than four years only. In November 2013, Evan Spiegel rejected the bid of $ 3 billion of Facebook, leaving many observers of the high-tech sector speechless. At the time, Snapchat experiencing a strong growth in its user base, but the application, to exchange photos and videos ephemeral, generated less then $ 200,000 of annual turnover.
The advantage of age
A few months later, Mark Zuckerberg group did not hesitate to break the piggy bank to acquire WhatsApp, another IM service. Finally, the social network will have put $ 22 billion on the table to complete the operation, evidence of the rise of this type of social network.
If Mark Zuckerberg was right, Evan Spiegel did not err either by saying “niet” to the offer of the latter because Snapchat continues to assert a little more each week as a major challenger to Facebook. If the number of users (approaching 200 million) is still far from Snapchat Messenger (600 million) and WhatsApp (800 million), Snapchat has the advantage of age. According to a Business Insiders study, 45% of its users are between 18 and 24 years against only 16% for Facebook.
More than 2 billion videos viewed daily
To continue to grow, the start-up again expanded its range in recent months. In January, Snapchat launched Discover, a feature that offers information, also transforming the media application platform – for which the group has partnered with Vice, CNN or Cosmopolitan. A service that Facebook has responded there a few weeks with “Instant Articles”.
In March, several media have announced that the Chinese giant of online business Alibaba plans to invest $ 200 million in Snapchat. It must be said that the prospects are enticing. Tuesday, Evan Spiegel has ensured that over 100 million people served daily application, reports the specialized site Quartsz, and that over 2 billion videos were viewed daily.
Nicolas Richaud
No comments:
Post a Comment