Apple buys for an unknown amount, the German company metaio, longtime specialist in augmented reality. A skill that would benefit ultimately to guide Maps application.
The time seems to augmented reality at Apple. According to TechCrunch, the American manufacturer has put his hand on the metaio society, a virtual reality applications German publisher created in 2003 as an offshoot of the Volkswagen Group. One of its uses is precisely customize on the fly a car, pointing the vehicle with his tablet, and making the changes since its screen (see video).
Reality increased is also often seen as a lever for e-commerce – Credit: metaio
As usual, Apple is limited to remember that “redeems. Occasionally smaller technology companies “ but ” does not generally comment on their plans or use “. According to an official document relayed on Twitter, the transfer of shares of Apple metaio took place on 21 and May 22
metaio stopped taking new clients and stopped the availability of its products . Besides, the conference dedicated to users and to be held in San Francisco was canceled. The holder stops at the end of June. According to TechCrunch, the employees were not informed of the sale transaction.
If Apple does not provide any comment, there is little mystery about potential opportunities. Recent rumors 9tomac lent to the American desire to integrate augmented reality to its Maps application.
The next appointment Apple conference for developers of June 8, should be the occasion to unveil the next version of iOS. But it may be too early to see the fruits of this redemption
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