Apple can it boost its range of tablets while iPad sales fizzle out and the PHABLET size – Mid-phone, half-tablet – iPhone 6 Plus comes directly hunt on the lands of its tablet in mini format? The Apple brand is in the size of its new iPad the answer to this question.
After initially decided in 2012 to propose a mini size 7.9 inches to attract the general public, it offers a wide alternative to its 9.7-inch standard format to appeal to professionals: the iPad Pro has a diagonal of 12.9 inches, a size equivalent to most of its laptops MacBook and MacBook Pro. Its price is largely similar to that of a good laptop PC: the new tablet will be sold from 799 euros
If the size of the screen is indeed important when using a tablet. professional use, the bet to seduce any new customers “pro” can it work?
A powerful machine
To dredge professional customer, Phil Schiller , marketing vice president of Apple has heavily emphasized the internal capabilities of its new product: The latest generation A9X processor makes the iPad Pro “ faster than 80% of laptops out in the last twelve months . ” A credible but hardly verifiable figure, which refers to dozens of inexpensive models and consumer products from Asian manufacturers. – Computers that are not intended for the professional market
To demonstrate the performance of the machine, Phil Schiller has no Candy Crush also not displayed on the large screen of the keynote (annual conference) but Autocad, industrial and architectural drawing software widely used. But it is not enough to muscular performance to satisfy professional customers: we must also give it the efficient working tools. The Apple brand has unveiled a stylus – which Steve Jobs announced utensil, mocking, obsolescence in 2007, extolling the virtues of multi-touch finger
Detecting the pressure exerted, the accessory still costs 99 dollars (88 euros). Finally, the lack of keyboard was filled by the presentation of a smart keyboard: a magnetic cover for the iPad with integrated keyboard. If this reminds you of something, it’s normal: it’s almost exactly the same system as that proposed by Microsoft since 2012 with its area. The similarities between the two products have also generated a lot of questions and teasing online, many Internet users have unearthed a design dating back to the launch area, there are three, and predicting that Apple eventually a adjoindrait detachable keyboard to its tablets by presenting it as an innovation
If the two products are similar, there is a business reason. Pro iPad users is the same as the combined Microsoft Surface tablets: high-end models, expensive, for professional customers, who try to combine the advantages of the PC (computing power, flexibility) and tablet (long life battery, reduced weight and dimensions …).
Yet few applications
But the material could face a pitfall: inadequate software offering. The selection of applications available for the iPad and iPad Pro includes equivalents of most office software commonly used in specific versions for the tablet: Photoshop, Sketch, Office … Alas, these versions “mobile + tablet “does not often allow access to the vast range of options and features offered by desktop counterparts, in areas including the creation.
In addition, numerous specialized software , used in design, for audio or video editing, accounting or otherwise, are not available on the shelf – even when they have a Mac version. IPad mainstream customer has perhaps not encourage developers to provide truly professional solutions when the customer was still using conventional PC. The challenge therefore Apple has also a change of image for its product: the brand must convince of the usefulness of his machine for developers to adapt their applications come to
. The PC keeps key advantages
Since the launch of the iPad, many studies have suggested that tablets eventually replace computers, whether in the office or at home. If PC sales have experienced a decline in recent years, sales of tablets were packed in turn this year – although experts believe that the professional market is far from saturated
. But for reasons of ergonomics, software offering, and comfort for prolonged use computers keep a large head start. Especially because many applications require the use of a mouse – a tool to popularity which Apple has largely contributed to the mid-1980s
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