Apple wants exclusive content to compete with Netflix – 01net.com

Raphael
Grably

Reporter

Apple Music, Tim Cook wanted skin Spotify and could perhaps to achieve this, according to some analysts. Now he wants to start in pursuit of the ubiquitous Netflix. According to the website TheStreet, executives from Apple for months sonderaient Hollywood creative to produce content reserved for brand clients. The rumor is not new since it was raised last September. But things seem to be clear. Always according to the US media, the official announcement could be made during the presentation of the iPhone 7, in the coming year

Apple –

Faced with Netflix and its monthly subscription, Apple only offers films and series for purchase or rental. The ad content developed exclusively for iTunes could thus come up with that of a SVOD service (video on demand subscription). This made some time to talk big Apple maneuvers to offer bouquets of content to compete or unify offers American cable operators.

A US-centric offer?

Besides, Apple would aim primarily its domestic market by partnering with major cable channels. Eddie Cue and teams in charge of these negotiations for the Cupertino, led the way with the agreement of temporary exclusivity reserving access to HBO Now to Apple users for three months. In France, the box offers including TV on demand make this de facto less attractive novelty.

No information was available about the type of content that would seek to offer Apple. Since last September, the article published by TheStreet does not specify whether the company would have an active role in the production or if it would just buy the exclusive rights.

A few months ago, Amazon launched its own series production studio while Apple was preparing its music streaming offer. In 2016, Apple could therefore follow the same path. For its part, Amazon just prepare a rival service Apple Music

Source.
The Street

Raphael Grably

Reporter

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