If this is Martin Bouygues, who came knocking on the door of Stéphane Richard to discuss the sale of its telecom subsidiary, yet it is the boss of Orange who pleaded for years for a return to three in the telecoms market. Returning missed with the failure of redemption BouyguesTel.
The requirements of the State and Xavier Niel have seem it precipitated the decision of Martin Bouygues throwing in the towel, to the chagrin of Stéphane Richard, who played the mediators during the three months of negotiations . Today, told Challenges, p-dg admits “no regret” but stressed that this was a “missed opportunity for the country, it was a real opportunity for the companies concerned, the investment and employment in the sector. We were very close to succeeding, even though we knew it was a complicated operation. “
Under vehement Martin Bouygues, who clearly instructed his intimate enemy Xavier Niel, head of the incumbent highlights “a plurality of causes” to explain this outcome. “Some have underestimated difficulties of transformation, each shot a little too much rope. The state may have thought Bouygues traded back to the wall. Each has its share of responsibility. For our part we have conducted these negotiations with professionalism, commitment and ethics, I think everyone recognizes today. “
” Patrick Drahi is a true entrepreneur is unquestionable. He did not
fearless. It is more focused on the economic parameters
the risks. It is rather the reverse in Niel: it has a
some risk aversion. But I would say it was a
loyal partner in this negotiation. “? he says
This missed opportunity she will amplify the difficulties of the sector (margins vs. investment) Stéphane Richard remains optimistic:” I make you a bet, however, that prices will rise. There will be agitation, but no price war. The promotions will stop, it’s a lot of money wasted some millions of consumers from a total of 60 million. Customers that you earn in March were lost in April. Different actors simply no longer have the means to burn the fuel in the incinerator of the price war. Look at Denmark, where the project from four to three operators was made impossible by Brussels: prices have risen “
Still, the p-dg again urges the sector to focus.. but this concentration may be done outside the borders of France. “We will first study the possibility of strengthening us in the country
where we are present, such as Romania, Poland or Belgium.
Regarding possible geographic expansion, some operators
can potentially be on the market in Northern Europe or
Benelux. “
” We will learn from the episode Bouygues. Of all
operators in Europe, Orange is the one that has the highest balance
solid: we have the lowest debt and the highest capacity
release of ebitda. We have the means of some ambitions
European, without asking shareholders for a little there
good strategic project and create value, “he said.
As for the situation of Bouyguestel, it is not so fragile that it single player, said p-dg.” Bouygues Telecom a solid company with good people and beautiful assets. They are not to wonder where they will be in six months. They have 500 shops, their offer on fixed is competitive. And they certainly do well in 2016. Of course, they are not financial margin and they will not have to double their profits, but their situation is not hopeless. “
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