It was the favorite brand of Robert Capa and Henri Cartier-Bresson. The German manufacturer Leica cameras generated record sales in 2015, according to information given by its officials on Tuesday. An announcement comes as the first smartphone from its new partnership with the Chinese Huawei has just been unveiled.
“We can rejoice with a record turnover of over 365 million. This means an increase of 12% compared to the previous year”, while profitability group also “significantly increased”, operating margin exceeding 10%, told the German newspaper Handelsblatt its director Oliver Kaltner.
A first smartphone in partnership with Huawei
“Given the profound changes, but also partly failed, that our industry is undergoing worldwide, c is for a midsize company like Leica quite remarkable “, welcomed the official. In early 2000, the brand with the red dot had gone through a very difficult, having poorly negotiated the turn of digital photography, and being strongly affected by competition from Asian manufacturers.
Acquired in 2005 by Austrian Andreas Kaufmann and supported by an entry in its capital in 2011 of the Blackstone investment fund, Leica, became “a little indomitable Gaul” of photography in Europe in the words of its owner, has managed to rejuvenate its brand gradually, without losing its luxury image. After a collaboration with the Japanese Panasonic, the centenary of Wetzlar group announced late February a partnership with Chinese telecoms equipment maker Huawei booming. A first smartphone from this collaboration, P9, was unveiled Wednesday.
Available in two versions, with the picture of the iPhone, the latest Huawei has two 12-megapixel sensors designed by Leica to improve the rendering of images.
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