Number of Internet users worldwide, successful image and video over networks, expansion of voice searches … The KPCB annual report takes stock of the major trends in the Internet this year
Mine information about Internet use, the annual report Kleiner Perkins Caufield & amp. Byers was presented Wednesday at the Code Conference 2016. 213 slides, author, Mary Meeker, offers an overview of current digital trends.
• The growing number of Internet users worldwide stabilizes
in 2016, 42% of the world population has access to Internet. The figure from the annual report KPCB (Kleiner Perkins Caufield and Byers) on the internet major trends, was up 9% compared to 2014. A similar rate to that of the previous year. Nearly 4 billion people still remain without access to the network.
The increasing number of smartphone users is slowing: it is 23%, against 35% in 2014. In 2007, only 34% of them were in the Asia-Pacific region. They are now 52%.
• India reached second in the world in number of online
India is in turn its own way, with much growth high: 40% against 33% in 2014. It will be this year surpassed the United States in number of Internet users, to access the second in the world: 277 million Indians have access to the Web, or a penetration rate of 22% .
277 million Indians have access to the Internet
the first rank held by China, remains elusive: 668 million Chinese, or 49% of the population have access to Internet. Chinese who spend 35% of their mobile time – 200 minutes per day – on WeChat
• Facebook, Snapchat, Instagram: the reign of the picture at 18-34
<. p> in 18-34 years, Facebook roundup first place in terms of monthly time spent per visitor. The company Mark Zuckerberg is closely followed by Snapchat, Instagram, Tumblr and Pinterest, that encourage the sharing of images.
Facebook is still acclaimed by 18-34
More than 3 billion photos are shared daily on Facebook, Facebook Messenger, Instagram, Snapchat and WhatsApp.
• the boom in video
video sharing on networks is expanding. 8 billion videos are viewed every day on Facebook, against 10 billion on Snapchat. An opportunity that brands seek to seize: Taco Bell and Gatorade are seized are already through the establishment of dedicated filters by Snapchat
After the linear live (television), the. video on demand (Netflix) and the semi-live (the stories Snapchat), time of live in real time, led by Periscope Live and Facebook. The report traces the evolution …
Periscope and Facebook Live, or the time of the real-time video
.
• the role increasingly important voice
interactions with tablets and smartphones are growing by voice. A change due to advances in facial recognition: The machines now come to take the context and previous requests into account to best identify the user request. The quality and speed of response are essential and are improving year by year.
In the US, 20% of mobile searches are already voice.
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