Oculus wants to surprise. With the comedy Miyubi, the specialist in virtual reality, wants to drag the audience into the shoes of a japanese robot during 40 minutes. The company has unveiled snippets on Thursday night, as well as a virtual experience with Cirque du Soleil, at its keynote that was held in San Jose (California), ” says Bloomberg. The event was highly anticipated by lovers of virtual reality : it is its first conference since the release of the final version of the helmet Oculus Rift.
also Read : Why the Oculus Rift will be sold for more than expected
“We have no idea of what it can give”
Oculus, owned by Facebook since 2014, has appealed to the studio Felix & Paul, specializing in virtual reality. The latter has earned a solid reputation by conducting immersive bonus content for the film Wild (2014) and Jurassic World (2015).
In July of 2015, Facebook has a contract with Felix & Paul for the production of content in virtual reality for Oculus. The canadian studio has produced videos for the star of basketball, LeBron James or even a project with Barack Obama at the end of August.
A fund-raising 6.8 million dollars
Before Miyubi, Felix & Paul had never been yoked to a long-term project to test what people can endure. Because of the severe nausea are certainly the first place in the ranking of critical recurring issued against the virtual reality headsets. The filmmakers, however, have been prompted by Facebook to test the limits of the Oculus Rift. the “We have no idea of what it can give”, tells Bloomberg Felix Lajeunesse, one of the two founders of the studio. the “It is a bit of a big jump. A part of me thinks it’s going to go, but the other thinks that 40 minutes is really long.”
To finance its projects, the studio has made a fund raising of $ 6.8 million in June of last year with Comcast Corporation, owner of Universal. To complete its financing, the canadians have sold out to Facebook the exclusive rights to Miyubi.
$ 52 million of virtual reality headsets by 2020
Having invested $ 2 billion in Oculus, Facebook hopes to convert new users to virtual reality headsets, thanks to such productions. Mark Zuckerberg reiterated yesterday : “We are here to make virtual reality the next computing platform is significant.” The CEO of Facebook announced that the social network had already invested more than $ 250 million in the development of content and still has budgeted 250 million.
Forrester Research estimated that there will be 52 million of virtual reality headsets by 2020 in the United States. For his part, Felix Lajeunesse hopes to Wired that virtual reality will be recognized as “a form of art separate, like the music, the theatre, cinema or painting”. But the road may be winding. Last September, during the film festival The Venice international film Festival, the reception had been icy for the feature-length film in the virtual reality called Jesus.
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