We lent him a lot of contenders, but in the end, the marriage may not take place. After several weeks of speculation, the record of the takeover of Twitter is fallen to the point of death. The last potential buyer, the us Salesforce, would have thrown in the towel at the end of the week.
After the defections of Google, Apple and Disney , who had recently studied the dossier before you give up to make an offer, no candidate seems interested by the acquisition of the social network, which should see its Stock price drop again on Monday.
The CEO of Salesforce, Marc Benioff, has never hidden his interest in Twitter. Even in the last few days, at the annual conference of the isv, held in San Francisco, let it cast serious doubt on a possible offer, while the filing of nominations was to lead. But it seems that the shareholders of Salesforce, including many investment funds, have dissuaded.
Little packaged by the project, considered to be a costly and not necessarily a creator of value, they did not hesitate, according to Bloomberg and the ” New York Times “, to make it known to the management of a Salesforce, who has listened. The synergies between Salesforce and Twitter are not, in fact, not obvious, then, that the two groups are already working well together, without the need to go further. The rumors of a possible buyout had also pulled the title of the software publisher to the decline.
Speed up in the video
Twitter, which had offered the services of Goldman Sachs in his quest of taking over a company, it can be found at the starting line. Unless the fall of its market capitalization does not give rise to new vocations, he will have to find the recipe to boost its growth and generate profits. It should continue its strategy in the video.
The social network has increased in recent months partnerships to broadcast live sporting events, and political broadcasts. The objective remains to widen the audience and increase, ultimately, advertising revenues.
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