Facing the revolution Snapchat, Facebook borrows its codes. And uses every weapon at his disposal: the social network Facebook, Instagram, WhatsApp and Messenger. After the arrival of chatbots, Facebook muscle its instant messaging with functionality inspired “snapcodes” of its competitor: scannable codes.
Easily add new contacts
You are perhaps a glimpse odd shape composed of lines and points now surrounding your profile picture on the application. This is the famous code. It allows to start a discussion with anyone without already being a friend on Facebook. Just show it to someone in code that scans the person (with the camera phone) and between an instant conversation with you.
This looks like a “code” Messenger.
“We have taken particular care to Messenger design codes to make them as beautiful as possible, so you can use them anywhere: on business cards, online or in stores, “says Facebook.
In addition to the code, Messenger has created a unique user name and a direct link to your profile, it is possible to share a mail signature, for example, in the same way that an email address, mobile number or Twitter account.
The invited companies
Facebook pages see also assign a link and code scanner, as mainstream users. These codes will appear in advertisements or on the brand websites. They will engage in conversation between companies and users within Messenger, a goal also pursued by the chatbot.
Example of “code” assigned to a company on Facebook Messenger.
“We are excited to see how companies will use these new tools,” confesses Facebook. An impatience that we have no trouble believing. If users chattaient only with their friends, the codes are being used for much: all their contacts are already on Messenger. And Facebook hopes to create new revenue by selling services to businesses.
The end of Messenger on the web
Facebook Messenger has 900 million users. The app was ranked “highest growth in 2015,” by Nielsen in the United States, and is the second most downloaded app of all time on iOS. Facebook is investing to keep pace.
In terms of other news, Facebook will soon remove access Messenger from a mobile browser. It will download the application or nothing. This is the logical continuation of its efforts to make Messenger a separate application, after having made independent of the Facebook app, despite protests from users. This allows the company to unify “the customer experience” and simplify its developments and updates.
Example of” Snapcode “
Snapchat
Facebook also testing a new option to post messages so they appear in the news feeds of friends, but not on the timeline whoever publishes. Advantage: your profile does not keep track. Funny, this transience is precisely the origin of the success of an application to yellow logo.
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