Microsoft never misses an opportunity to seize an opportunity. Some states of the United States have legalized the medical use of recreational and even cannabis and the Redmond company will invest in this market through a partnership with the start-up Kind Financial to provide tools for the traceability of cannabis seeds.
tools for following the cannabis market
the sale of cannabis became legal in some US states, represents a market increasingly juicy. With sales taxes up to 30%, for example Colorado won $ 125 million in 2015. This is probably what led a large company like Microsoft to invest in the market.
Microsoft does not distribute cannabis, no, the US group has partnered with King Financial to provide local authorities with tools to track sales of grass seed to avoid that they end on the black market. The Redmond company will thus be able to enrich its Azure cloud Microsoft Government. The cannabis tracking software, from seed to sale condition and will be added to the catalog. This solution cloud is used by the federal government of the United States since 2013.
A promising partnership
The cannabis market is booming and it seems that this is not about to stop. According GreenWave Advisors, the legal cannabis market could generate revenues of $ 6.5 billion this year against 4.8 billion in 2015. “ No player of this dimension had to date invested the cannabis market legalized “, stated the founder of the research firm, Matthew A. Karnes, adding:” this is a sign that despite the persistence of a legal risk of prohibition at the federal level, this business is now in the process of normalization with very promising prospects “.
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