Friday, June 17, 2016

USA: Microsoft invests in the legal cannabis market – 20minutes.fr

followers of cannabis in the United States will finally be able, this January 1, legally use marijuana for recreational purposes in two states west of the country, Colorado and Washington. – Frederic J. Brown AFP

HIGH-TECH the US giant has partnered with Financial Kind, a star-up that fight the illegal trade in soft drugs …

it is not necessarily expecting the company founded by Bill Gates on this ground. The computer giant Microsoft has yet announced Thursday allying with Kind Financial, a California startup that has developed a monitoring tool sales of cannabis seeds,
 seed (cannaculture) for sale.

Used by local authorities, the platform Kind Financial, founded in 2013, has become the friend of the regulatory agencies who watch the market black from the explosion of the legalization of marijuana for recreational or therapeutic purposes in the United States (Colorado, Alaska and Washington).

Support marketing, economic and technical

” Kind is proud to offer governments and regulatory agencies the tools and technology to monitor compliance of cannabis. I am delighted that Microsoft supports the mission of Kind to build the backbone of the monitoring of cannabis “, told the executive director of Kind Financial David Dinenberg.

Thanks to Microsoft, the start-up may, dixit the New York Times, deploy its tool in twenty US states have authorized the sale of cannabis. Among them, California that has this fall to speak through the ballot box on the legalization of recreational marijuana.



A market that is expected to grow 30% per year

Microsoft will further its solution “Azure Governement” designed to meet the requirements of the US government and the ultra popular Bill Gates will mark a weight of marketing support.

as a reminder, in 2015, Americans spent $ 5.4 billion (€ 4.8 billion) over the legal drug market, according to research group New Frontier Data. A market expected to grow by 30% annually over the next five years, even with brushing
 $ 22 billion in 2020

& gt;. & Gt; Read also: MassRoots, the “Facebook of Cannabis” means go public

Substantial numbers were well caught the attention of Microsoft, which recognizes the economic potential of cannabis, becomes so, as the title the New York Times, “the first big company to want to serve the legal market for marijuana.”

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