The firm Apple is hosting an event to unveil the final details of his Apple Watch.
D-day for Apple Monday night should be a series of ads. The firm at the apple has snubbed, as every year, the Mobile World Congress, which brought together the who’s who of telecoms in Barcelona last week. No question the world’s largest market capitalization, which will soon join the Dow Jones index on Wall Street star (read our information page 30), running into the fray!
Yet this is an object that has been the star of this year’s Mobile World Congress that Tim Cook, Apple boss, intends to create sensation tonight connected his watch, Apple Watch, which he is expected to announce the official launch, expected in April. The bet is risky for Apple because it is not the first to land on the market already preempted by Samsung, his great rival in phones. With its “Gear”, one can not say, however, that South Korea has made a splash, far from it. LG, and Sony and Motorola have also already connected their watches. As for China’s Huawei, he created the event in Barcelona, with a decent showing major watchmakers standards. In front, the Apple Watch, unveiled in September, would almost figure costume jewelery …
15,400,000 in the world?
The US is in any case expected to turn. Those who doubt his ability to win in this new market for it are as numerous as those that predict success. For now, we just know that Apple Watch propose two formats, one of which with a gold case 18K high-end watches. Visiting Germany in early March, Tim Cook promised “ a ton of ads on upcoming applications ” in the areas of health and fitness, recently mentioned the site 9to5Mac.
While portable gadgets have not sparked strong enthusiasm for time, firm Strategy Analytics estimates that Apple Watch could sell 15.4 million in the world this year and become the world leader in watches. For comparison, last year, it took 5 million connected watches in the world. “ The Apple Watch is the catalyst to launch the global market for smart watches ,” said Neil Mawston, executive director at Strategy Analytics. “ The image of the famous trademark of Apple, his loyal fans, a strong presence in stores and its ecosystem of applications well stocked ensure a future for the watch ,” he predicted, however, recognizing that the object is not perfect and its high price – from 349 euros. – could be an obstacle to consumers
In addition to the shows connected, Apple could unveil a new MacBook Air, extremely thin, with a screen 12 inches diagonally. The hypothesis of a giant iPad has been circulating for a while but its production would be delayed, according to Bloomberg News. All eyes will therefore focus on the Apple Watch, which will be the first new Apple product in five years. The Cupertino giant has not really room for error.
Fabienne Schmitt
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