Apple unveiled Monday, March 9 connected on its watch, the Apple Watch, during a press event held in his California fief. A device that reproduces the exact features that the iPhone, but this time with a remote screen on the wrist. Here’s what to retain key announcements Tim Cook, head of the firm at the apple on his first new product since the iPad in 2010. With a big question: the watch connected Cupertino will she be able to make a difference?
6:05 p.m. – Small introductory video on the newest Apple Store in China (West Lake). Total 453 stores worldwide. Tim Cook comes on stage.
6:10 p.m. – HBO’s boss, Richard Plepler arrives on stage to announce new services on Apple TV
6:14 p.m. -. Apple sold more than 700 million iPhones worldwide, says Tim Cook making it the first smartphone in the world …
6:17 p.m. – Tim Cook highlights the impact of the iPhone on the management of their health through Health application and the 900 others created from HealthKit.
6:20 p.m. – Jeff Williams evokes medical research undertaken on the development of applications to monitor Parkinson’s disease, asthma, cardiovascular disease … A real doctor 2.0 
6:31 p.m. – Tim Cook moves on the Mac …. When the PC industry has declined, the MacBook has continued to grow …
6:34 p.m. – Apple introduces new MacBook. Its main technical specifications: 910 grams (2 pounds), 13.1 mm thick, 17.3 mm against the previous 24% thinner, all-metal with a keyboard “full size” Retina display 12 inches (2.304×1.440 pixels), new trackpad, the Force Touch trackpad Intel Core M 1.1 GHz processor, 8GB of RAM, more fan to cool the machine, an extended battery life (over 9 hours on the internet 10 hours of video on iTunes) … and a new format USB USB-C, reversible and serves as HDMI, VGA video port … It will be sold from 1299 dollars from 10 April.
6:54 p.m. – Now Apple Watch!
6:58 p.m. – The watch is fully customizable. It allows you to receive phone calls, track their heart rate, receive emails, track physical effort … Nothing new so far. Nothing in any case contrasts with the iPhone 6
7:05 p.m. – Christy Turlington, ambassador of Apple Watch
7:11 p.m. – Apple Watch allows to pay (Pay Apple), look at pictures, control his music to follow all notifications of the iPhone: social networks, sports, news … The watch meets Siri, Apple’s voice assistant.
19h22- The autonomy of the Apple Watch is one day (18 hours) … The Cupertino can not do better than some of its competitors (Motorola, LG).
7:28 p.m. – The Apple Watch is available in three collections: Apple Watch Sport, priced at 399 euros and 449 Euro ; Apple Watch, 649 Euro 1249 Euro ; and Apple Watch Edition, alloys of yellow or pink 18K gold, from 11,000 Euro .
7:31 p.m. – The Watch Apple will be available for pre-order from 10 April to 24 April will begin marketing. It will be available in the following countries:
A market that opens with the Apple Watch
Strategy Analytics believes that Apple will ignite the market from the launch of its new product. The research firm projects sales of 15.4 million units worldwide in 2015, which would guarantee a market share of 55%.
“The Apple Watch is the catalyst to launch the global market for smart watches, “said Neil Mawston, executive director at Strategy Analytics.
According to Forrester, 20 million people in the United States willing to buy a new Apple product, and 36% are specifically interested in the watch at the apple.
Other experts, however, doubt his ability to become essential, particularly because of its high price.
Apple would like his watch has the same resounding impact its previous innovations like the iPhone or the iPad. An impact that some competitors do not hesitate to wish aloud. Because only Apple with its marketing clout, can truly start the appetite for such a new market and create the need for this type of connected object.
But the segment connected watches is already occupied by the South Korean manufacturers Samsung (Gear) and LG (G and G Watch Watch R) by the Japanese Sony (SmartWatch) as well as home -up Pebble (Pebble Time). The latter even managed to raise $ 10 million in 48 hours on the crowdfunding site Kickstarter for his new project connected watch …
& gt; & gt; READ: The War of the connected watches
No real break in features
Chinese manufacturers also landed in force. Motorola, bought by the Chinese giant Lenovo last year, has developed a smart watch (Moto 360) and Huawei (Huawei Watch), another Chinese manufacturer, unveiled his own at the World Mobile Congress in Barcelona this month -C.
Given the specifications unveiled tonight Apple Watch will be difficult to differentiate. Especially where we expected a real break (battery and autonomy from the smartphone). On both counts, the firm Apple has not responded. Too Bad.
“The competitors will be relieved to see that Apple has not really a surprise with the features of his watch. Samsung and Motorola do not have to be afraid. Apple does not precede them in several functions. The Moto 360 such offer most applications unveiled by Apple today, “said James McQuivey, an analyst at Forrester. It remains something that Apple managed to go the distance: the luxury.
& gt; & gt; READ: The Apple Watch signs the luxurious turn of the brand
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