Instagram: advertising in France, but as in … – ZDNet France

Already available in the US, advertising now come into
 France to “progressive” way. But no way to break the image of Instagram or shine users. The publisher intends to continue its monetization strategy by providing the goat and the cabbage.

“Instagram has great ideas for the future and be a profitable business is a key point in order to achieve them. However Instagram is still the place where our community comes to connect with friends and find inspiration daily, the advice and feedback from our members face in launching advertising remains our priority, and that every time we do evolve the platform, “says the subsidiary Facebook.

And to detail a strategy that wants to be close to the high-end magazines, resulting in a drastic selection of advertisers and creations.

“The ads will be progressively integrated because we focus on the quality of campaigns, providing high quality content (pictures like videos). The ads were designed to integrate seamlessly into the experience Instagram: these are qualitative, similar to those advertisements upscale magazines Promoted photos and videos appear in the thread of the members and are clearly marked with a blue circle with an arrow pointing up inside (top. the right of the photo) and the words “Sponsored” above. The members of the Instagram community retain control over their news feed, all having the ability to hide the advertisement of a button and provide feedback on the same advertising. “

The first to launch in France are Air France, Guerlain, Yves Saint Laurent, Coca-Cola, Lacoste and Orange. “For this launch, our teams have worked closely with several major French brands to create engaging content and inspirational videos. Instagram introduced with incredible success a way to communicate through images, to express an emotion, idea or Describe a time. Our goal is to help brands create these emotions, staying in tune with their DNA and transmitting their values ​​and their stories, “said Laurent Solly, CEO of Facebook.

  the time, Instagram seeks to attract advertisers “creative” about
  several formats: photos, videos and slideshows sponsored this
 latter being new, to display 4 photos (if
 the user decides to drag images). Whatever
 format, the photos or videos must be original and not include
 text or logo.

“The carousel will give advertisements
 more flexibility brands to tell their stories by allowing
 display additional images, “says Instagram on his blog.

Recall Instagram has over 300 million active users per month. 70% of them are outside the USA. More than 30 billion photos were shared and Facebook accounts for 2.5 billion ‘Like’ day around these photos ….