TECHNOLOGY The announcement Free disappointed those who expected including lower prices …
= a mountain U3VycHJpc2U she gave birth to a mouse? In the wake of his shot com ‘on Monday, Free announced Tuesday the launch of a mini Freebox, reduced and improved version of its entry-level model. A mini-surprise that disappointed observers imagined lower prices, but also some users who have not failed to complain on social networks and under the articles of news sites (here and there, on 20 Minutes ). But is he really what blaming Free?
The first occurrence of a “keynote” -in other a presentation-conference in the mouth of Xavier Niel was in November. Asked by BFM Business, founder of Iliad had then been content to announce “a nice little thing” on the fixed to the end of February. Then, in the same interview, he also spoke of “a little something” on the mobile later. Not really the beginning of a revolution, then.
A shot com ‘successful
But on Monday, the machine is packed. It only took a single email from Free to editors. Written in base64 on black, the word “surprise”, with a time of appointment. Then the radio silence. A media strategy that resulted to stir the curiosity of observers and to multiply the odds of journalists as members of the Free community. Lower prices, deal with Apple to market its smart watch, launched Freephone? “The day on Monday gave rise to many rumors, fantasies, confidences and runaway” says Vincent Teulade, telecoms expert at PWC. Even the stock market has taken the game, dropping the prices of competitors Free, Numericable, SFR losing up to 9.7%.
desired effects? Obviously impossible to prove. The Director General of Free, Maxime Lombardini, provides in any case have done things in the rules. “We informed everyone evenly, he said. Invite journalists to a keynote is still not reprehensible. “In terms of com ‘, the coup was organized by Free anyway master. Tuesday morning, the room was just as full as the columns of newspapers. And even if the ad does not correspond to the most daring speculations observers … “Our reputation precedes us,” Maxime Lombardini has fun.
Freebox for “techno fans”
Behind the spin, this is perhaps one of the explanations of the mini-deception and misunderstanding morning. By dint of spectacular announcements, Free would he accustomed the public to the permanent revolution? In fact, this time the launch of the Freebox mini “is intended primarily for techno fans,” says Vincent Teulade. Those so appreciate the voice remote control or the transition to 4K, including Free boasts of being the pioneer in France.
The pro-Google will rejoice, they, the adoption of Android After years of bickering between Free and the US giant. “This is the real change made by the Freebox mini, analysis Vincent Teulade. Adopting Android marks an internal failure at Free. “An argument that will among connoisseurs least to the general public. For those who expect major policy changes, appointment is given at the end of the year, with the presentation of the Freebox V7. A box that will have the difficult task of replacing the Freebox Revolution ….
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