After a very serious blow brake in 2014, the global tablet market is expected to slow this year according to IDC. In 2014, growth was already more than 4.4%, against more than 50% a year earlier. In 2015, the firm expects 2.1% to 234.5 million units.
It is well away from the previous estimate (5.2%). “There is a slowdown,” it’s that simple says John Phillips, director of study for the tablet market. The 4th quarter of 2014 “was lower than expected, so we dropped everything,” he said.
At the end of last year, shipments shelves have retreated effect (-3.2%), a first since the birth of this market. And builders can apparently we expect a first half of 2015 complicated.
And then what? IDC, optimistic, wants to believe in a rebound in the third quarter thanks to the release of Windows 10 and a larger iPad, still a rumor though. This launch, if confirmed, could be good for Apple.
IDC, most of the growth will be on hybrid machines, the two-in-one. But Apple does not manufacture tablets of this nature. And as in 2014, the market leader manufacturer should therefore undergo slower sales hard.
According to IDC, Apple’s market share is expected to decline by two percentage points this year to 26%. Decidedly optimistic, the firm wants however believe the adoption of Windows tablets with a market share increase from 5% in 2014 to 14% in 2019.
And how to explain this growth? Windows 10, which could have a strong impact. It remains to be demonstrated, especially since this version of the OS does not introduce so clear breaks with Windows 8
highlights: the tablet market
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