Wednesday, April 1, 2015

April Fool, target of every technology companies – BBC

VIDEO – Samsung, Microsoft and Google and other companies have made jokes in April 1. An almost obligatory for companies who want to keep an image “cool.”

Oh, what do we laughed. Every year on April 1, all the media and technology companies stick the April fish in abundance on the back of the Internet. At such a point that it is often difficult to know which way to pride when reaching releases or articles on innovations. The shoe selfies, is it real thing? Amazon Dash button, is that a joke? (Not.) The history of smartphones that capture more or less depending on their color, are being made fun of us? (Yes, they laugh at us.)

The technology sector is well suited to these annual jokes. After all, it is the work of innovative companies (and their publicists) to announce literally incredible things. Simply sprinkle the ads of some credible technical terms to produce effective hoaxes.

While no one actually did April Fool – hopefully at least – this day is a chestnut technology companies. Since the early days of the Internet, they delight in making confusing ads. April 1, 2000, Google invented the MentalPlex: an image that could give, telepathically, the results of a search that an internet only makes the thought

Today, there is. checklists technological jokes April 1. This year the Selfie stick was honored by Twitter and Motorola, which promises a luxurious Selfie stick in leather. Samsung announced a knife-smartphone, Microsoft announced the MS-DOS back on the phones, and Apple did not joke because Apple is too busy to patent the release of its phones with Selfie . This is not an April Fool.

Like any specialized sector, technology is an industry insider. Like any industry insider, he has his insider jokes. YouTube, in 2008, “rickrollé” its users, the name of an ancestral practice of diverting a hyperlink to a clip from British singer Rick Astley. Now, even if more than one billion people use Google and Facebook each month, the temptation to make jokes is strong. Especially when this will keep a “cool” image and the page.

Journalists are also technological fish. Rue89 so did believe his readers that spies were present in the smoke detectors. The Obs preferred to bind the case of drones flying over Paris in a porn studio, reportedly filmed couples without their knowledge. Specialized sites like NextInpact or Journal du Net unleashed horses with a multitude of items smelling fish.

Starting a service around April 1 is sending a particular message. April 1, 2004, Google announced Gmail, its email service with a capacity of one gigabyte, a huge space for the time. The press release, the playful tone, had at an April Fool. Today, it is one of the most used email services in the world. Amazon button Dash, announced on March 31, also had all of a fish. The comments section of the Le Figaro in this regard are also very skeptical about it. The day when nobody is gullible, it is much easier to get an amazing product.

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