Facebook accused of illegal data collection – Generation NT

Recently, researchers from the University of Leuven in Belgium published a report into Facebook’s practices in place to collect personal data about users of its network, but also simple for visitors.

It has been shown that the use of highly Site cookies on each page with a button “like” cookies that remain active even when the user logs out of his Facebook account. Worse, these cookies are continuing to trace the user even when it comes to their account disabled.

But it has also been shown that a simple visit to a Facebook page, even without ever having been registered in the social network, allowing the latter to collect some personal information. Every single visitor sees and send a batch of cookies associated with a unique identifier that will be used by marketing agencies for two years.

In response to these accusations, Facebook is hiding behind the European legislation. The network suggests that users not wishing to take advantage of targeted advertising can head over to the European Interactive Digital Advertising Alliance to activate the tracking opt-out option.

According to Facebook, these cookies broadcast mass would not only offer targeted advertising, but also luter against spam and to avoid too young to force the inscriptions on its network.