It is now very clear: if you wish, you can soon pay for YouTube, so you do not have advertising on the platform. The Google subsidiary did yesterday achieve the creators of popular content a letter – published by Bloomberg – informing them of the impending arrival of the new economic model, and thus the change in the terms of the contract binding them to YouTube.
The Verge, citing sources said that the subscription will also store videos on mobile devices. The subscription price should be around $ 10, cheaper options would also offer more limited access to certain content, such as music only (that is YouTube Music Key) or children’s programs.
A boon for (some) creators
Some users will be very happy to be able to deliver advertisements, designers should also find a good way to generate more revenue. This will be especially true for those who create a lot. The Verge says that YouTube should keep 45% of revenue from subscriptions.
The remaining 55% will go into the pocket of the creator with some nuances. This share would creators together, redistributed proportionally to the time spent on the channel by the subscriber. In short, the system should primarily benefit the professionals YouTube and not those who miraculously released a unique viral video.
This is not necessarily worse in that it rewards the regular work and quality. The medium sized chains should however not particularly benefit from the new model, which is a little annoying. That’s the theory, will have to wait to know more about the exact terms of the thing before taking a final decision.
The New York Times was one of the first newspapers to set up a paywall
Finally, note that the creators will have the opportunity to book some videos to paid subscribers, like many news site. This is what is called a paywall in the jargon.
To the chagrin of services “subscription” Third
With this, YouTube may however make Many unhappy service “support” of creators on YouTube. This is for example the case of Tipeee or Patreon, which allow to give some money to the creators who deserve you think a little more money than the tenth of a penny generated by your watching a TV spot .
Due to its popularity and integration with the Google ecosystem, viewers will probably be more inclined to use the YouTube subscription a third solution. Content creators will be increasingly obliged to sign the new terms of the platform, lest all their videos go into private mode. YouTube does not really leave any choice, as well, no channel will be excluded from the system.
There are still many gray areas and it will be the launch of the thing to understand all the ins and outs. This will probably happen at the end of 2015. Meanwhile, a revolution is brewing in the world of internet video
Image: Rego Korosi on Flickr, CC – BY -. SA 2.0
N. B. This article has been modified to make various details.
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