Since its launch in 2005 and the following year it was bought by Google for $ 1.65 billion, YouTube based on a business model built primarily around advertising.
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But the business today is barely profitable. So that the video platform digs the vein of the premium to better monetize its audience * of more than one billion unique visitors per month.
The rocker had actually started in 2013 with the establishment thematic channels. It continued in November with the launch of Music Key, music streaming service available for $ 9.99 per month.
A new steps would be this year with a subscription system enabling remove advertising. Susan Wojcicki, patroness of YouTube, there was alluded to fall within the conference code / mobile. Without any official offer.
The fog dissipates now reading an e-mail sent to the platform partners. They are invited to accept the new terms of the Dashboard Studio Creator, which allows them to manage their videos.
In this document Bloomberg has obtained a copy is made explicit mention of this “ad-free” service. YouTube will donate 55% of net income calculated according to the number of views and viewing time compared to the contents of all the partners.
These changes will take effect June 15, 2015. This does not mean that the service will be available to the public at that time. Drawing on sources say “close the file” TechCrunch nevertheless understands that the offer will be set up before the end of the year.
No more indications on the rates to be charged. At last, the user is free to choose this offer only for certain types of videos, prices vary depending on the number of filtering options selected
First potential audience. Mobile users. Dodge advertisements is actually more complicated than on a smartphone on a computer, where a click is enough to switch tabs. In addition, pre-rolls consume data, although you can not view them in their entirety.
* The mobile now accounts for over 50% of time spent on YouTube … and sales tripled between 2013 and 2014
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